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  3. 619-NYC-HA Extra Care Housing, Eshton Rd, Gargrave

619-NYC-HA Extra Care Housing, Eshton Rd, Gargrave

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

2 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't underestimate the complexity of this project

This isn't just about building a few flats.

The North Yorkshire Council is looking for a partner to deliver a comprehensive extra care housing scheme on Eshton Road, Gargrave.

This means designing, building, financing and operating a facility that will serve the community for decades.

The contract is worth £24,000,000 and runs until 2054, so they're looking for a long-term relationship.

Your proposal needs to go beyond construction. It must show how you'll handle the financial, operational and service delivery aspects too.

Think about the residents

Ultimately, this project is about people.

The residents who will live in this extra care housing scheme are at the heart of it.

They're looking for a place that feels like home, where they can live comfortably and with dignity.

Your submission should reflect an understanding of their needs and how your design and operational plans will meet those needs.

It’s not just about bricks and mortar; it's about creating a community.

Pay attention to what they say about subsidies

The council mentions a potential subsidy value of up to £1,800,000.

But there's no guarantee you'll get it.

Your application for the subsidy will be assessed separately under specific conditions.

So, your financial plan needs to stand strong on its own.

Demonstrate how you can deliver the project effectively, even without the subsidy.

Evidence always carries more weight than promises

One thing I noticed when I worked in the public sector was the importance of evidence.

Lots of bidders promise the world but few prove it.

If you've successfully delivered similar projects, now is the time to showcase that.

Include evidence like:

  • Previous project outcomes
  • Financial stability and management
  • Long-term operational plans
  • Partnerships or collaborations that have worked well

Use real examples to back up your claims.

Show how you'll manage the whole project lifecycle

This scheme is more than just construction.

It's about managing a facility for nearly 30 years.

How will you ensure high standards throughout the term?

Consider aspects like:

  • Staffing and recruitment over the long term
  • Maintenance and upgrades
  • Resident satisfaction and community engagement
  • Financial sustainability

Demonstrate your understanding of the entire lifecycle and how you'll maintain quality throughout.

Remember the importance of collaboration

The council expects you to lead collaborative arrangements.

This means working effectively with other organisations to deliver the scheme.

Your ability to manage and collaborate with different stakeholders will be crucial.

Think about how you'll coordinate with partners, manage communications and resolve any conflicts that arise.

Don't get distracted by the potential subsidy

It's easy to get caught up in the possibility of a subsidy, but remember: it's not guaranteed.

The council wants to know that your proposal is viable without it.

Focus on delivering a robust financial and operational plan that stands on its own merit.

If the subsidy comes through, that's a bonus.

My Final Thoughts

The North Yorkshire Council is looking for a partner who can deliver more than just a building.

They're looking for someone who can create a home, manage a community and sustain it for decades.

With a contract value of £24,000,000 and a term running until 2054, this is a significant commitment.

The council has indicated that this is not just about the lowest price. Quality will be key, so make sure your written submission reflects that.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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