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  3. AI Creator Control

AI Creator Control

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated November 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Think beyond the technology

This tender isn't just about AI or data.

It's about control.

The Intellectual Property Office is looking for insights into how AI creation is managed and regulated.

Yes, you're providing research.

But the focus is on the implications of AI on intellectual property rights.

The contract involves producing both an interim report for policy officials and a final report for public release.

Your response needs to be about more than the mechanics of research.

It's about understanding the implications for policy and stakeholders.

Understand the audience

Your reports are not just for technologists.

They're for policy makers and the public.

If I were writing this tender, I'd focus on clarity and accessibility.

The findings need to be digestible for a non-technical audience.

Think about how you can communicate complex ideas simply.

That's what will make your reports stand out.

Pay attention to what they say

The notice is clear about the importance of the interim report.

It's not just a draft.

The Government may want to communicate initial findings from it.

This means your interim report should be robust and near-final quality.

The IPO values quality over draft stages.

Make sure your methodology is transparent and rigorous.

Evidence over assumptions

This is a research contract.

Evidence always beats assumptions.

  • Use data to back up your claims
  • Include case studies where applicable
  • Reference peer-reviewed research
  • Present clear statistics and findings
  • Ensure your sources are credible

One thing I noticed when I worked in the public sector was that concrete evidence always carried more weight than speculative ideas.

Don't overlook the policy implications

Remember, this isn't just about AI technology.

It's about its impact on policy.

Your response should consider the wider implications of AI on intellectual property rights.

Think about who will be affected by your findings.

And how they can be used to shape future policy.

The challenge of consistency

Consistency is key over the four-month project.

You're not just delivering a final product.

You're maintaining high standards throughout.

From the interim report to the final publication, the quality needs to be consistent.

I'd emphasise how you'll ensure consistency in data collection, analysis and reporting.

That's what I'd build my submission around.

Show how you'll ease the IPO's workload

Every project creates work for the client.

The best contractors reduce that workload.

Explain how your processes make life easier for the IPO.

How will you communicate progress?

How will you manage feedback and revisions?

Show that you're easy to work with.

The importance of interim findings

The Government's interest in interim findings is a clue.

The interim report isn't just a step on the way to the final report.

It's an important deliverable in its own right.

You'll need to demonstrate how you'll handle the release of these findings.

Consider confidentiality, clarity and impact.

That's what the IPO will be looking for.

Common mistakes

Avoid submissions that:

  • Use overly technical language without explanation
  • Fail to demonstrate an understanding of policy implications
  • Neglect the importance of the interim report
  • Lack clear evidence and data support
  • Overlook the need for consistency across deliverables
  • Ignore the audience's non-technical background
  • Fail to outline a clear project management plan
  • Miss the opportunity to show how you'll ease the client's workload

My Final Thoughts

The Intellectual Property Office is seeking insights, not just information.

They want to understand the control and implications of AI on intellectual property.

The contract, valued at £80,000 and running from December 2026 to April 2027, demands a focus on both quality and accessibility.

With the emphasis on the interim report, your written submission needs to show how you'll provide value at every stage.

Quality matters here.

That's the key to standing out.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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