Architect / Engineers and Cost Consultant Team - Lymington Sea Water Baths

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated August 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Think beyond the bricks and mortar

This isn't just about restoring a building.

It's about reviving a piece of history and making it sustainable for the future.

Lymington and Pennington Town Council isn't just looking for technical expertise.

They want a partner who understands the cultural and community value of the Lymington Sea Water Baths.

Phase 1 covers everything from architectural layouts to geotechnical advice, all the way through to RIBA Stage 2 proposals.

The buyer is asking for a single integrated team to deliver a cohesive plan, factoring in heritage, sustainability and accessibility.

Pay attention to what they say

The Council is clear about what matters.

Coordination and management are at the heart of this project.

They need a team that can seamlessly integrate architectural, engineering and cost consultancy services.

"Clear lead responsibility" is what they're looking for.

This means your submission should demonstrate how you'll manage every aspect of the project, from inception through to RIBA Stage 2.

Don't just focus on the technical skills

Sure, technical skills are essential.

But they already expect that.

What they'll really be asking is:

  • Can this team work collaboratively?
  • Will they understand our heritage concerns?
  • How well can they manage complex stakeholder relationships?

Evidence of past projects where you've balanced these elements will be crucial.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver an excellent service.

Very few proved it.

If you have evidence, use it.

  • Case studies of similar heritage restoration projects
  • Testimonials from previous clients
  • Examples of successful project management and coordination

Show how you'll make life easier for the Council

Every contract creates work for the client.

The best consultants reduce that workload.

I'd explain how your management processes will make life easier for the Council and the Project Manager.

How will you ensure clear communication and smooth coordination?

Remember the end users

Think about the people who'll eventually use the Baths.

Their needs are just as important as the structural and technical elements.

Accessibility and inclusive design are key.

How will your proposals ensure everyone can enjoy this historic site?

Sustainability isn't optional

The buyer wants to see "sustainability and climate resilience proposals."

This isn't a tick-box exercise.

The site faces marine exposure and environmental challenges.

I'd detail how you'll incorporate sustainability from the ground up, including low-energy systems and durable materials.

Consider the long-term picture

This isn't just about getting the job done.

It's about securing the future of the Baths.

Lifecycle and maintenance cost projections are part of the cost consultancy services.

Show how your designs and materials will stand the test of time, not just in terms of structural integrity but also in financial sustainability.

Consultation and engagement matter

The Council isn't working in isolation.

There will be public exhibitions and workshops.

Your role will be to support these efforts with accessible designs and visualisations.

This aspect might seem secondary, but it's a chance to show your commitment to community involvement.

Common mistakes

Avoid submissions that:

  • Overlook the importance of heritage and community value
  • Fail to demonstrate integrated team coordination
  • Ignore the need for sustainability and climate resilience
  • Provide generic rather than tailored case studies
  • Neglect the end-user experience and accessibility
  • Underestimate the complexity of stakeholder management
  • Skimp on evidence of past project successes
  • Overemphasise technical prowess at the expense of soft skills

My Final Thoughts

Lymington and Pennington Town Council is looking for a partner, not just a contractor.

They need a team that can balance technical, heritage and community considerations.

The contract is valued at £120,000, which means the weighting on quality will be significant.

Your written submission must clearly articulate your approach to managing and coordinating this complex project.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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