Building the Evidence Base: Outcomes for Nature are Greater with Peoples Input Phase 2
A practical guide to understanding what Natural England really wants and how to build a winning response.
The real focus isn't just analysis
On the surface, this project is about comparative analysis.
But that's not the heart of it.
Natural England is looking for ways to tap into the power of community engagement to boost nature recovery.
It's not just about data; it's about understanding the human element in environmental projects.
The contract involves analysing case study sites across England to see how varying levels of community involvement impact nature recovery activities.
Think about the people, not just the process
Most of your competitors will focus on the mechanics of analysis.
But if I were reviewing bids, I'd be looking for insights into how people engage with nature.
How do communities interact with their environments?
What drives them to participate in nature recovery activities?
Natural England wants to see beyond the numbers.
They want a narrative that explains the human motivations and barriers to engagement.
Don't underestimate the power of the Phase 1 report
Natural England has been clear: the Outcomes for Nature are Better with People Phase 1 report is crucial.
If I were in your shoes, I'd request that report immediately.
Not just to tick a box, but to build a strong foundation for your proposal.
The report will likely contain valuable insights and lessons learned that you can build on in Phase 2.
Understanding what worked and what didn't in Phase 1 will be key to a compelling submission.
Pay attention to what they say
Natural England talks about "realising the full power of engagement".
That's a significant clue.
They're not just interested in data collection; they want actionable insights that lead to real-world change.
I'd focus on how my analysis could inform practical steps for increasing community engagement in nature recovery.
Your bid should clearly outline how your findings will be used to drive action, not just sit in a report.
Evidence always beats promises
If there's one thing I know from my time in the public sector, it's that evidence trumps rhetoric.
Natural England will want to see proof that you can deliver.
So, if you've got past projects, testimonials or metrics that demonstrate your experience with community engagement and environmental projects, include them.
- Past project outcomes and results
- Testimonials from previous clients
- Case studies showing successful community engagement
- Metrics demonstrating impact on nature recovery
Show how you'll make Natural England's job easier
Every project creates work for the client.
But if your submission can show how you'll reduce that burden, you'll stand out.
Explain how your approach will streamline the analysis process, make findings easy to understand and be actionable.
If I were writing this tender, I'd highlight how my methods ensure clear communication and practical recommendations.
Remember who you're trying to convince
You're not just writing for procurement officers.
Think about the environmental scientists, community engagement specialists and policymakers who will read your report.
What are their priorities?
They'll be looking for insights that are not only academically rigorous but also practical and applicable.
Consistency over the term
Natural England will be interested in how you plan to maintain quality throughout the project.
It's not just about starting strong; it's about delivering consistently over the term.
Discuss your project management processes, how you'll handle challenges and ensure regular communication.
I'd want to see a clear plan for managing resources and adjusting to any changes in the project scope.
One thing I'd keep reminding myself
At the end of the day, this project is about people and nature.
If I were bidding, I'd keep asking myself: "How does this improve engagement and outcomes for both?"
Make sure every part of your submission answers this question.
Common mistakes
Avoid submissions that:
- Overlook the importance of the Phase 1 report
- Focus solely on data without a narrative
- Neglect the human aspect of engagement
- Fail to provide evidence of past success
- Ignore the need for actionable recommendations
- Make no mention of project management processes
- Lack a clear plan for consistent delivery
- Assume Natural England wants just another report
My Final Thoughts
Natural England is not just buying an analysis.
They're buying insights that can transform how communities engage with nature.
With a contract value of £18,333, it's a modest budget, but the impact could be significant.
The emphasis on community engagement and actionable insights means that quality will likely outweigh price in their decision-making.
Focus your written submission on how you'll meet their real needs—engaging communities in meaningful ways to boost nature recovery.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
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Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.