Contract for the Provision of Digital Marketing Tourism & Economic Development Services
A practical guide to understanding what the buyer really wants and how to build a winning response.
Think about the heart of Petersfield
This isn't just about digital marketing.
It's about showcasing what makes Petersfield unique.
The town council wants to boost tourism and economic prosperity. Yes, they want a digital programme, but what they really want is for the world to see Petersfield as a must-visit destination.
The contract covers delivering a digital marketing programme for one year from December 2026, with the potential to extend to November 2029.
Remember who the end users are
Tourists and local businesses.
Your campaign needs to resonate with both.
You're not just sending out digital flyers; you're crafting messages that will draw people in from near and far.
Think about what tourists look for in a day out and how local businesses can benefit from increased footfall.
Capitalise on local knowledge
Petersfield Town Council emphasises the importance of understanding the local landscape.
They want you to tap into the town's history, its independent retailers and its unique features.
If I were evaluating bids, I'd look for proposals that demonstrate a deep understanding of the local market and audience.
Don't just promise innovation
Show it.
The council wants regular, consistent marketing communications. They want innovation in maintaining reach.
This isn't the place for vague promises. Evidence always beats promises.
- Examples of previous successful campaigns
- Case studies demonstrating your innovative approach
- Metrics showing increased engagement or footfall
Pay attention to what they say
The buyer is clear about their priorities.
They want to increase awareness and footfall, especially targeting out-of-town day visitors.
They've mentioned quality and consistency in communications. That's what I'd build my submission around.
How you'll make life easier for the council
Every contract creates work for the client.
The best contractors reduce that workload.
Explain how your processes will streamline marketing efforts for the council, ensuring smooth operations and effective outcomes.
Focus on economic development
This isn't just about tourism.
It's about supporting local businesses.
Your strategy should directly link increased tourism to economic growth for the town's retailers and service providers.
One thing I'd keep reminding myself
Every decision you make should be tested against one question:
"Will this make someone want to visit Petersfield?"
That's the heart of this contract.
Common mistakes
Avoid submissions that:
- Overlook the importance of local knowledge and unique features
- Fail to provide evidence of past success in similar campaigns
- Ignore the focus on out-of-town day visitors
- Offer vague promises without concrete plans
- Lack a clear strategy for linking tourism to economic growth
- Fail to address the need for consistency and quality in communications
My Final Thoughts
Petersfield Town Council is looking for more than just digital marketing.
They want a partner who can truly elevate the town's profile and drive economic prosperity.
With a contract value of £15,000 per year and the potential to extend to a total of £45,000 over three years, there's a strong emphasis on quality and consistency.
Your written submission is crucial here.
Quality is the key.
Show them why you're the right choice to put Petersfield on the map.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
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Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.