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  3. Contract for the Provision of Support and Services for Carers

Contract for the Provision of Support and Services for Carers

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated November 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't just think about carers. Think about their stories.

In this tender, Wakefield Council isn't just looking for a service provider.

They're looking for a partner who can truly understand and support the unique challenges that carers face.

This contract is about providing information, advice and support for adult and young adult carers in the Wakefield District.

Unpaid carers are crucial for maintaining the health and care system, supporting people with various needs to stay independent and connected.

Your response should reflect a deep understanding of this human element.

Recognise the impact of unpaid carers

Unpaid carers are the backbone of the community.

They enable thousands to remain in their homes and reduce the demand on statutory services.

If I were evaluating bids, I'd look for a supplier that recognises this impact.

Show how your service will complement their efforts.

Discuss how you will work alongside carers, not just support them.

Pay attention to what they say

The Council has made it clear that they're not just looking for basic service provision.

They need a partner who can deliver comprehensive support services.

They mention this explicitly.

Your bid should echo their emphasis on "information, advice and support" for both adult and young adult carers.

Quality is crucial here.

Evidence always outweighs promises

One thing that stood out in my public sector experience was the power of evidence.

Everyone can make promises, but few can back them up.

Include evidence of past successes:

  • Testimonials from carers you've supported
  • Case studies showing positive outcomes
  • Data demonstrating the effectiveness of your services
  • Partnerships with local organisations

Think about sustainability beyond the initial term

This isn't just about winning a two-year contract.

The service could extend up to five years, and sustainability is key.

How will you ensure consistency in service delivery over the whole term?

Think about staffing, recruitment and training.

Consider how you'll maintain and improve service quality as needs evolve.

Make life easier for the Council

Your service should reduce the workload for the Council, not add to it.

Explain how your management processes will streamline communication and reporting.

Show how you'll handle issues proactively.

The Council will appreciate knowing that you've got things under control.

Remember the local context

Wakefield District has its own unique needs and challenges.

Tailor your response to local conditions.

Highlight how your service will integrate with existing community resources.

Show your understanding of the specific demographics and needs of the area.

One thing I'd keep reminding myself

Every decision in this tender impacts real people.

Carers who are often stretched to their limits.

I'd keep this in mind when crafting every part of the submission.

Ask yourself, "How does this help the carers?"

That's what will resonate with the Council.

Common mistakes

Avoid submissions that:

  • Overlook the local context and specific needs of Wakefield District
  • Fail to provide evidence of past successes and impact
  • Do not address how they'll maintain service quality over the contract term
  • Focus solely on activities rather than outcomes
  • Ignore the importance of reducing the Council's workload
  • Lack clarity on how they'll support both adult and young adult carers
  • Overpromise without detailing how they'll deliver

My Final Thoughts

Wakefield Council is looking for a partner who understands the vital role of carers and can support them effectively.

The contract is valued at £2,685,550 for an initial two-year period, with the potential to extend to five years and a total value of £3,922,950.

This significant opportunity means quality will carry weight.

Your written submission should reflect this.

Think about the real impact your service will have on carers' lives.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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