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  3. Datblygu Hyfforddwyr a System Hyfforddi Fframwaith Ymgynghori / Coach and Coaching System Development Consultancy Framework

Datblygu Hyfforddwyr a System Hyfforddi Fframwaith Ymgynghori / Coach and Coaching System Development Consultancy Framework

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated November 2026

A practical guide to understanding what Sport Wales really wants and how to build a winning response.

The real focus isn't just coaching

At first glance, you might think this framework is all about coaching.

But it's not just about developing individual coaches.

It's about transforming the whole coaching system across Welsh sport.

That's a broader challenge.

Sport Wales is looking for consultants who can both develop coaches and influence the system they operate in.

This framework runs from January 2027 to December 2029 and is worth £75,000.

It's a multi-supplier arrangement, so the emphasis is on collaboration and expertise.

Don't just focus on qualifications

Yes, CIMSPA Chartered Coach Developer status is essential.

But Sport Wales needs more than just qualified individuals.

They need partners who can contribute to system-level changes.

In addition to working with coaches, you'll be expected to engage in research, provide insights, design learning programmes and more.

If I were evaluating bids, I'd be looking for evidence of experience in these areas.

Think about the broader impact

Coaching development isn't just about enhancing skills.

It's about shaping the future of sport in Wales.

Your submission should reflect an understanding of this wider goal.

How can your expertise support the vision of a thriving sports pathway in Wales?

I'd build my answers around this idea.

Evidence over promises

Claims of capability are common.

Evidence is what sets you apart.

If I were writing this tender, I'd include:

  • Case studies of past coaching development projects
  • Testimonials from previous clients
  • Data showing measurable improvements in coaching outcomes
  • Examples of system-level impact

These elements demonstrate real-world success and commitment.

Pay attention to what they say

Sport Wales is clear about the roles they expect you to fill.

They need both direct work with coaches and contributions to system development.

This dual focus should guide your submission.

They're not just buying services.

They're investing in long-term improvements.

Framework means two stages

Remember, this is a framework opportunity.

Winning a place on the framework is the first step.

It means you're on the list of approved suppliers.

But it doesn't guarantee work.

Work comes through call-offs, either directly awarded or via further competition.

Be ready for both.

Consistency over the term

Consistency is key.

Sport Wales wants to know they'll receive the same quality of service from 2027 to 2029.

How will you ensure your consultancy remains reliable and effective throughout?

I'd want to see plans for maintaining quality, managing resources and adapting to changes over time.

Make life easier for Sport Wales

Every consultancy partnership requires management.

If I were Sport Wales, I'd appreciate partners who reduce my workload.

Explain how your processes, communication and flexibility make collaboration seamless and efficient.

One thing I'd keep reminding myself

This isn't just about delivering a service.

It's about contributing to a bigger picture.

Every decision, every strategy should align with the goal of enhancing Welsh sport.

I'd keep asking myself, "Does this help strengthen the coaching system?"

Common mistakes

Avoid submissions that:

  • Focus solely on individual coaching without addressing system development
  • Lack evidence of past successes in similar roles
  • Overlook the importance of collaboration and partnership
  • Fail to demonstrate how you will maintain quality over the full term
  • Ignore the dual role of direct coaching and system consultancy
  • Assume work is guaranteed by winning a place on the framework

My Final Thoughts

Sport Wales is searching for partners who can do more than just coach.

They want consultants who can influence the whole coaching system.

With a value of £75,000 over three years, this framework is about investing in the future of Welsh sport.

The quality of your written submission will be crucial.

It's what will set you apart from other bidders and earn you a place on this framework.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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