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  3. DESIGN AND BUILD CONTRACTOR FOR THE DELIVERY OF 192 NEW HOUSES AND APARTMENTS AT KINGS COPSE AVENUE DEVELOPMENT, EASTLEIGH, HAMPSHIRE.

DESIGN AND BUILD CONTRACTOR FOR THE DELIVERY OF 192 NEW HOUSES AND APARTMENTS AT KINGS COPSE AVENUE DEVELOPMENT, EASTLEIGH, HAMPSHIRE.

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't underestimate 'infrastructure first'

The biggest clue in this tender isn't just about building homes.

It's about the Authority's commitment to 'infrastructure first'.

Eastleigh Borough Council is not just looking for a contractor to build 192 homes.

They want a partner to create a sustainable, integrated community at Kings Copse Avenue.

The contract covers the design and build of 192 mixed tenure homes in Botley, Eastleigh.

It involves not just the buildings but also infrastructure, landscaping and open spaces.

This isn't just about constructing houses. It's about creating a community.

What the Council really cares about

If I were evaluating bids, I'd focus on how well a contractor understands the local context.

The Council has already secured full development consent, which shows their intent to move quickly.

They've committed to 'infrastructure first', meaning they want to ensure roads, utilities and community amenities are in place before the homes.

This is a priority for them.

They're looking for a contractor who shares this vision.

The need for speed and readiness

The programme anticipates a start on site in Q3 2027 with first completions in early 2028.

This is a tight timeline.

The Council wants to move swiftly, taking all reasonable steps to de-risk the development.

As a bidder, you'll need to demonstrate readiness and the ability to hit the ground running.

Show them how you plan to mobilise quickly and efficiently.

Pay attention to what they say

The Authority has an adopted policy of progressing their own developments at pace.

They've been clear about wanting to de-risk the project ahead of contractor award.

This means they're serious about a swift start and expect you to be too.

Make sure your submission emphasises your ability to deliver on time and within budget.

Demonstrate your experience with similar projects and how you've managed timelines effectively.

Evidence always beats promises

One thing I noticed when I worked in the public sector was the weight given to concrete evidence over vague promises.

If you've got experience delivering complex, integrated developments, now's the time to showcase it.

Use evidence like:

  • Past project completion timelines
  • Testimonials from similar projects
  • Awards or recognitions for quality or innovation
  • Detailed plans showing your approach to infrastructure integration

Think about the people who'll live there

Remember, this isn't just about buildings.

It's about people.

The end users are families and individuals who'll call Kings Copse Avenue home.

How will your design enhance their living experience?

Think about amenities, green spaces and how people will interact with their environment.

This is what the Council will be thinking about.

Consistency over the whole term

Delivering a project of this scale isn't just about starting strong.

It's about maintaining standards throughout.

The contract runs until late 2030, potentially extending to 2031.

I'd want to see a clear plan for maintaining quality and managing resources over this period.

How will you handle staff absence or unforeseen challenges?

Consistency is key.

Show how you'll make life easier for the Council

Every project creates work for the client.

The best contractors reduce that workload.

Explain how your project management and communication processes will streamline work for the Council's dedicated project delivery team.

How will you ensure they’re informed and involved without being overwhelmed?

Common mistakes

Avoid submissions that:

  • Focus solely on the housing units without addressing infrastructure integration
  • Overlook the importance of community and environmental considerations
  • Lack evidence of past experience with similar developments
  • Fail to demonstrate readiness for a swift start
  • Ignore the Council's 'infrastructure first' policy
  • Neglect plans for maintaining quality throughout the contract term

My Final Thoughts

Eastleigh Borough Council is looking for more than just a contractor.

They want a partner who shares their vision for Kings Copse Avenue.

With a £60 million value and a term extending potentially to 2031, this contract is a significant opportunity.

Quality matters here, as it's not just about price.

Your written submission should reflect that, focusing on how you'll deliver a cohesive community, not just houses.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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