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  3. Digital Connectivity Programme - 1gb Broadband Install and Service Delivery

Digital Connectivity Programme - 1gb Broadband Install and Service Delivery

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated November 2026

A practical guide to understanding what North Lanarkshire Council really wants and how to build a winning response.

Don't just think about broadband

This tender is about so much more than installing broadband.

North Lanarkshire Council is looking for a partner to help transform digital access for 37,000 social housing properties.

This isn't just about laying cables.

It's about supporting the Council's broader goals of inclusive growth and tackling digital exclusion.

The contract is substantial, valued at £85,450,527 and will run for nearly 19 years.

That's a long-term commitment to changing lives.

Think about the tenants

Ultimately, this programme is about the people living in these homes.

The Council wants to ensure that tenants have access to essential digital services.

It's about enabling technology-enabled living.

If I were writing this bid, I'd focus on how my solution will improve access to employment, education and healthcare.

How will you make sure that every tenant can participate fully in the digital world?

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver excellent service.

Very few proved it.

If you have evidence, use it.

  • Testimonials from similar projects
  • Case studies showing improved digital access
  • Data on service reliability and uptime
  • Examples of community engagement and support

Prove that you can deliver not just broadband, but a real difference.

Pay attention to what they say

The Council is clear about what matters.

They recognise that "reliable digital connectivity is now an essential utility."

This means your bid should focus heavily on reliability and resilience.

The Council is looking for a partner they can trust to deliver high-quality service, consistently.

I'd emphasise how my team will ensure that the service stays reliable over the full 19-year term.

How you make life easier for the Council

Every contract creates work for the client.

The best contractors reduce that workload.

If I were writing this tender, I'd explain how my management processes make life easier for the Council.

How will you manage the installation process to minimise disruption?

What systems do you have in place to handle maintenance and support calls efficiently?

Managing standards over the whole term

This contract isn't a sprint. It's a marathon.

The Council needs to know that you can maintain high standards over nearly two decades.

I'd focus on:

  • Staff recruitment and retention
  • Training and development programmes
  • Regular performance reviews
  • Systems for monitoring and reporting service quality

Consistency is key.

Don't underestimate the value of community engagement

Digital transformation isn't just about technology.

It's also about people.

The Council is committed to "improving access to public and digital services."

Your bid should show how you'll engage with the community and support tenants in using new digital services.

Think about workshops, training sessions or community events.

One thing I'd keep reminding myself

This isn't just a technology contract.

It's about social change.

Every decision you make should be tested against one question: "How will this improve the lives of the tenants?"

That's the real measure of success.

Common mistakes

Avoid submissions that:

  • Focus solely on technical specifications without addressing tenant needs
  • Promise high speeds without evidence of service reliability
  • Overlook the importance of long-term community engagement
  • Fail to outline a clear strategy for managing the contract over 19 years
  • Ignore the Council's broader strategic ambitions
  • Lack evidence of previous successful projects
  • Don't address how you'll minimise disruption during installation

My Final Thoughts

North Lanarkshire Council is looking for more than just a broadband provider.

They're seeking a partner in social change.

The contract is valued at £85,450,527 and spans almost 19 years.

Quality and reliability will be critical over such a long term.

Your submission should focus on how you will support the Council's goals of inclusive growth and digital inclusion.

That's what will set you apart.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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