Direct Payment Support Service

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated August 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

It's not just about payments

When you look at this tender, it's easy to focus on the mechanics of Direct Payments.

But Cheshire East Council is asking for much more.

They're looking for a service that empowers their residents.

A service that promotes independence, choice and control.

This contract isn't just about handling payments.

It's about supporting people to make informed decisions about their care.

The contract value is £421,200 and covers impartial advice, guidance and brokerage support, along with Personal Assistant recruitment support through a dedicated register.

Think about the residents in Cheshire East

The residents are at the heart of this service.

They need to feel confident and supported in managing their Direct Payments.

If I were writing this bid, I'd focus on how my service will make their lives easier.

How will you help them understand their financial, legal and employment responsibilities?

I'd want to see practical examples of how you've done this before.

Pay attention to what they say

The Council is clear on their priorities.

Promoting independence and increasing Direct Payment uptake are key.

They also want to develop the local Personal Assistant market.

This isn't just about offering a service.

It's about building a community.

I'd focus my submission on how I plan to achieve these goals.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver an excellent service.

Very few proved it.

If you have evidence, use it.

  • Testimonials from residents you've supported
  • Case studies of successful Direct Payment management
  • Metrics showing increased uptake in previous projects
  • Examples of developing Personal Assistant markets

Consistency over the whole term matters

This isn't a short-term contract.

It's about maintaining standards over time.

I'd want to know how you'll ensure continuity and quality.

What happens when key staff are on leave?

How will you deal with recruitment challenges?

Show the Council how you'll maintain a high standard of service throughout.

Don't underestimate the power of local knowledge

Cheshire East Council will value a bidder who understands the local area.

The challenges residents face.

The specific needs of the community.

If I were bidding, I'd highlight my local connections and understanding.

Personal Assistant Register is crucial

The tender isn't just about Direct Payments.

The Personal Assistant Register is a big part of the service.

How will you support residents in accessing and using this register?

What systems do you have in place to ensure it's effective?

That's what I'd emphasise in my response.

One thing I'd keep reminding myself

This service is about people, not just processes.

I'd keep asking myself, "How does this help the residents?"

Every part of your submission should come back to that.

The Council is looking for a partner who can support their residents in a meaningful way.

Common mistakes

Avoid submissions that:

  • Focus too heavily on the mechanics of Direct Payments without addressing resident empowerment
  • Lack evidence of past success in similar projects
  • Ignore the importance of the Personal Assistant Register
  • Fail to demonstrate how you'll maintain service quality over the contract term
  • Overlook the local context and challenges in Cheshire East
  • Neglect to show plans for increasing Direct Payment uptake

My Final Thoughts

Cheshire East Council isn't just buying a financial service.

They're investing in a partner to help their residents lead more independent lives.

With a contract value of £421,200, they want assurance that you'll promote independence and choice while also developing the local Personal Assistant market.

Your written submission is crucial.

Focus on how you'll empower residents and support the Council's goals.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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