Gloucestershire Children and Young People’s Advocacy Service

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Remember why this service matters

This tender isn't just about providing advocacy services.

It's about ensuring that children and young people in Gloucestershire have their voices heard.

The Council wants to know that you understand their commitment to putting children and young people at the heart of decision-making.

The contract covers advocacy services for children and young people, with an expansion to support parents in line with new guidance.

That's what I'd focus on.

Listen to what the Council is saying

Gloucestershire County Council is clear about their priorities.

They want a service that helps children and young people understand their rights and participate in decisions affecting their lives.

If I were evaluating bids, I'd look for a provider who can clearly demonstrate how they'll achieve this.

They mention "effective, value for money provision" and "statutory duties".

Don't gloss over these terms.

They're telling you what matters most.

Don't just promise participation. Show it.

Every bidder will say they support participation.

But how will you prove it?

I'd want to see:

  • Real examples of successful advocacy you've delivered
  • Testimonials from children, young people or parents
  • Data showing increased participation rates
  • Feedback mechanisms for continuous improvement

Evidence always beats promises.

The importance of independent advocacy

Independent advocacy isn't just a buzzword here.

It's a fundamental part of the service.

The Council wants assurance that your advocacy is truly independent.

How will you demonstrate this?

Think about:

  • Your organisational structure
  • Conflict of interest policies
  • Case studies of independent advocacy in action

Don't overlook the expanded scope

This isn't just a children's service.

The new guidance means expanding support to parents.

What does that look like in practice?

I'd detail:

  • How you'll engage with parents
  • Examples of parent advocacy you've done
  • Training programmes for staff to handle this new aspect

It's a real opportunity to show your adaptability and breadth.

Pay attention to what they say

The Council is clear on one point.

Children's voices must be "central to planning, review and decision-making processes."

This isn't optional.

Your bid should reflect:

  • How you'll ensure children's voices are heard
  • Processes for feeding back to the Council
  • Methods for involving children in service development

They've spelled it out for you.

Think long term

This contract runs from 2027 to 2030, with the possibility to extend to 2032.

That's a significant timeframe.

How will you maintain standards over such a long period?

Consider:

  • Staff training and development
  • Regular performance reviews
  • Systems for managing change and adapting to new guidance

Consistency is key.

One thing I'd keep reminding myself

At the heart of this tender are the children and young people of Gloucestershire.

Every decision you make should answer one question:

"Does this help amplify their voice?"

It's not just about winning the contract.

It's about making a difference.

Common mistakes

Avoid submissions that:

  • Fail to address the expanded support for parents
  • Overlook the importance of independent advocacy
  • Lack evidence of successful advocacy outcomes
  • Focus solely on compliance without demonstrating commitment to participation
  • Ignore the Council's emphasis on value for money
  • Provide generic responses without local context

My Final Thoughts

Gloucestershire County Council isn't just commissioning a service.

They're looking for a partner who shares their vision for advocacy.

With a contract value of £1,199,992 and an initial term of three years, extendable to five, there's a real opportunity to make a long-term impact.

Quality is your focus here.

The Council wants effective, value for money provision.

Your written submission needs to reflect this.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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