GSE Case Study, Marketing and Communications Support
A practical guide to understanding what the buyer really wants and how to build a winning response.
The real focus isn't the case studies
When I first looked at this tender, I noticed something interesting.
It's not just about creating case studies.
It's about positioning the Hub as a leader in the net zero space.
The Greater South East Net Zero Hub wants to be seen as an enabler and a connector.
They want to share knowledge across public and community energy sectors.
This contract is about making those connections meaningful and visible.
The work covers end-to-end campaign management for 30-50 projects.
You'll be creating campaigns that highlight the Hub's support in project development and delivery.
That's the heart of this tender.
Think beyond traditional formats
The Hub isn't just looking for written case studies.
They want a mix of engaging and innovative communication formats.
This is where you can stand out.
If I were writing this bid, I'd show how I can deliver content across different formats and channels.
Think videos, podcasts, interactive online materials.
Tailor content to the audience and the channel.
That's what the Hub is looking for.
Pay attention to what they say
One thing that stood out is how the Hub emphasises their role as an enabler.
They want to make it easier for public sector organisations to understand what can be replicated or adapted.
This is a key theme.
When you write your response, focus on how your campaigns will highlight the Hub's contribution.
Demonstrate how you'll make these learnings accessible and actionable for others.
What most bidders will miss
Many bidders will focus on their ability to create content.
But that's just one part of the puzzle.
The real challenge is managing the entire campaign process end-to-end.
From identifying projects to delivering the final output.
I'd want to see a clear plan for how you'll manage this process.
Show how you'll handle communications and stakeholder engagement.
Explain your approach to scheduling and resource allocation.
This is where you can differentiate yourself.
Evidence always beats promises
In my years in the public sector, I've seen many bidders promise the earth.
But what really wins tenders is evidence.
If you have past work that shows your ability to manage complex campaigns, use it.
- Share examples of successful campaigns you've run
- Provide metrics or feedback that illustrate your impact
- Highlight any recognition or awards you've received
Show them you can deliver, not just promise.
Remember who you're trying to convince
This isn't just about impressing the procurement team.
It's about convincing the stakeholders at the Hub that you understand their vision.
That you can bring it to life.
Think about their goals.
Improving information sharing, building networks, supporting stakeholder engagement.
Every piece of your response should align with these objectives.
Consistency is key
With a project like this, maintaining quality over time is crucial.
You're not just delivering one campaign; you're delivering up to 50.
I'd lay out a plan for how you'll keep standards high across all projects.
Consider how you'll handle things like staff absence or peak periods.
Quality control processes, regular performance reviews and clear communication channels will be essential.
One thing I'd keep reminding myself
At the end of the day, this tender is about making a meaningful impact.
It's about helping the Hub share its knowledge and successes with others.
I'd keep asking myself:
"How does this campaign make it easier for others to learn from the Hub's projects?"
If every part of your response answers that question, you're on the right track.
Common mistakes
Avoid submissions that:
- Focus solely on content creation without outlining the campaign management process
- Lack evidence of previous successes in similar projects
- Don't propose innovative formats and channels for communication
- Fail to demonstrate understanding of the Hub's objectives and role as an enabler
- Overlook the importance of stakeholder engagement and communications
- Ignore the need for consistency and quality control over multiple projects
My Final Thoughts
The Cambridgeshire and Peterborough Combined Authority is looking for more than just marketing services.
They want a partner who can elevate the Hub's profile and drive knowledge sharing across the sector.
With a value of £100,000, this contract is significant.
There's no price weighting mentioned, but the emphasis on quality is clear.
Your written submission will need to show how you can deliver on the Hub's vision and manage campaigns effectively.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
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Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.