itt_127141 - WGCD Mini Comp | Weighted Kerbside recycling sacks & Battery recycling sacks

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

2 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

The focus isn't just on the sacks

When I first looked at this tender, I noticed something right away.

It's not just about supplying recycling sacks.

Wrexham County Borough Council is looking for a partner who can help them enhance their recycling efforts across the borough.

This contract covers weighted kerbside recycling sacks and battery recycling sacks, running from 14 October 2026 to 30 September 2027. It's a further competition under a framework, which means the council expects suppliers to know the sector well and deliver more than just the basics.

Think about the end users

Wrexham residents are the end users here.

They'll be the ones handling these recycling sacks every week.

The council will be keen to ensure these sacks are user-friendly, durable and effective in promoting recycling habits.

I'd consider how your products make recycling a seamless part of everyday life for residents.

Pay attention to what they say

The council is clear about its priorities.

They want quality products that support their recycling goals.

The value of the contract is £198,400, which indicates a significant investment in quality rather than just the lowest price.

I'd focus on how my products meet and exceed these quality standards.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver excellent products.

Very few proved it.

If you have evidence, use it.

  • Testimonials from other councils
  • Performance data from similar frameworks
  • Examples of product testing or quality assurance processes

Don't underestimate the importance of reliability

Every council wants to know that their supplier will deliver on time, every time.

I'd make sure my submission outlines how I guarantee timely deliveries and manage any potential disruptions.

This isn't just about logistics. It's about trust.

Show how you'll make life easier for the council

Every contract creates work for the client.

The best suppliers reduce that workload.

I'd explain how my service will simplify the council's operations.

  • Automated order systems
  • Proactive communication
  • Clear reporting structures

Consistency over the entire term

Maintaining quality over time is crucial.

The contract runs from October 2026 to September 2027, so the council will be looking for consistency throughout.

I'd emphasise my plan for regular quality checks and how I'll handle any issues that arise.

Remember the environmental impact

This is a waste management contract, and the environmental impact is front and centre.

I'd highlight any eco-friendly aspects of my products and supply chain.

Consider how you can support the council's sustainability goals.

Common mistakes

Avoid submissions that:

  • Focus solely on cost without addressing quality
  • Lack evidence to support claims of product durability
  • Ignore the importance of delivery reliability
  • Overlook the end user's experience with the products
  • Fail to address how you'll maintain consistency over the contract term
  • Neglect to mention environmental considerations

My Final Thoughts

Wrexham County Borough Council is looking for more than just recycling sacks.

They want a partner who helps them achieve their recycling objectives efficiently and effectively.

With a contract value of £198,400 and a set term, focusing on quality and reliability is essential for success. This tender is not just about price — it's about delivering a consistent, high-quality service that aligns with the council's goals. That's where the emphasis should be in your written submission.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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