Maidstone Road Car Park Resurfacing

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Think about the community, not just the tarmac

When you see a tender for resurfacing, it's easy to focus just on the mechanics.

But this is about more than just laying new tarmac.

Lenham Parish Council is investing in the Maidstone Road Car Park to serve its community better.

They're not just looking for a contractor who can do the job — they want a partner who understands the importance of this space to local residents and businesses.

The contract covers the total refurbishment of the car park and drainage system. It runs from 1 January 2027 to 31 March 2027.

Pay attention to what they say

The notice doesn't mention a contract value, but it emphasises the importance of quality.

That tells me they're looking for value for money, not just the lowest bid.

If I were evaluating bids, I'd want to see a clear plan that balances cost with long-term durability.

They're also clear about the need for a "total refurbishment."

This isn't just a patch-up job.

The impact on local businesses

Don't underestimate the disruption this work could cause.

Think about the businesses that rely on the car park daily.

They'll be worried about access and how the work might affect their operations.

I'd want to see how you plan to minimise disruption and communicate with local stakeholders throughout the project.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver high-quality work.

Very few proved it.

If you have evidence of previous successful resurfacing projects, use it.

  • Case studies with before-and-after photos
  • Testimonials from satisfied clients
  • Details of how you've handled similar projects on time and on budget
  • Examples of innovative solutions for drainage issues

Manage standards over the whole term

Consistency is key.

Yes, this project has a fixed duration, but standards must be maintained throughout.

I'd want to know how you'll ensure high-quality workmanship from start to finish.

Think about staffing, equipment maintenance and quality checks.

What happens if there's a delay or unexpected issue?

Don't overlook the drainage

It's easy to focus on the resurfacing, but the drainage system is equally important.

Poor drainage can lead to long-term issues that might not be immediately visible.

Show your understanding of how to implement effective drainage solutions.

Explain how you'll assess the current system and ensure the new one meets future demands.

Write like you're talking to the council, not a procurement portal

Your response should feel like a conversation with Lenham Parish Council.

They need to trust that you're the right partner for this project.

Avoid technical jargon unless it's necessary.

Use plain English to explain your approach and why it's the best option for the community.

Think about the people using the car park

Ultimately, this project is about the people who will use the car park daily.

Residents, shop owners, visitors.

I'd keep reminding myself that every decision in the project affects them.

How will you ensure they have the best experience once the work is done?

Common mistakes

Avoid submissions that:

  • Focus only on cost without detailing quality
  • Ignore the drainage component of the project
  • Lack evidence of past successful projects
  • Fail to address potential disruptions to local businesses
  • Don't provide a clear, detailed plan for the entire project duration
  • Use too much technical jargon
  • Overpromise without clear strategies for delivery

My Final Thoughts

Remember, Lenham Parish Council isn't just buying resurfacing services.

They're looking for a partner who can enhance a key community asset.

With the project running from January to March 2027, there's a clear timeframe to manage.

Quality is likely to weigh heavily, even without a set contract value, so your written submission must convincingly demonstrate how you will deliver both high standards and value for money.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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