NS&I Digital Market Intelligence Support service
A practical guide to understanding what the buyer really wants and how to build a winning response.
Don't just deliver insights. Deliver foresight.
This tender isn't simply about gathering data.
It's about anticipating what's next in the digital and fintech landscape.
NS&I is looking for a partner who can help them stay ahead of the curve.
Someone who can monitor the external competitor landscape, focusing on fintechs and digital innovations.
The contract covers providing detailed insights on end-to-end customer journeys, benchmarking against best-in-class experiences and offering a secure online platform with a comprehensive library of insights.
Think beyond the obvious sectors.
Yes, fintech and banking are at the heart of this service.
But NS&I also values knowledge from other sectors like retail and utilities.
Why? Because innovation often crosses industry borders.
I'd make sure to highlight any experience I have in these areas.
It could be the differentiator NS&I is looking for.
Pay attention to what they say.
NS&I spells out that they need expansive knowledge of both challenger and incumbent banks.
They want comprehensive market coverage.
This isn't just about having data.
It's about having the right data.
And being able to provide regular news alerts on the latest digital and innovation developments.
That's crucial.
Show how you'll make life easier for NS&I.
Every service creates work for the client.
The best services reduce that workload.
If I were writing this tender, I'd explain how my insights and platform make life easier for NS&I.
How do they access insights?
How user-friendly is the platform?
I'd want to be clear about this.
Evidence always beats promises.
One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver excellent insights.
Very few proved it.
If you have evidence of your success, use it.
- Case studies from similar projects
- Testimonials from satisfied clients
- Metrics showing the impact of your insights
These will carry weight in your submission.
Regular updates aren't optional.
NS&I requires regular news alerts on digital and innovation developments.
This isn't a one-off report.
It's an ongoing service.
If I were evaluating bids, I'd be looking for a clear plan on how this will be delivered.
The importance of a secure platform.
Security is a non-negotiable aspect of this contract.
NS&I wants a secure online platform for insights.
If I were bidding, I'd make sure to address this head-on.
How do you ensure data security and confidentiality?
One thing I'd keep reminding myself.
The end goal here isn't just to gather insights.
It's to enable NS&I to make informed decisions.
I'd keep this in mind with every answer I write.
Does this help NS&I make a better decision?
That's the test.
Common mistakes
Avoid submissions that:
- Focus solely on fintech without considering other sectors
- Lack evidence of past success or impact
- Don't clearly explain data security measures
- Provide generic insights rather than tailored analysis
- Overlook the importance of regular updates
- Fail to demonstrate how the service reduces workload
- Ignore the requirement for a secure online platform
My Final Thoughts
NS&I isn't just buying a service.
They're buying foresight and the ability to navigate a rapidly changing landscape.
With a contract value of £125,000 and a duration of one year, extendable to three, this is a significant opportunity.
Quality will be paramount.
Your written submission must demonstrate that you can provide comprehensive and secure insights, tailored to NS&I's needs.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
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View the Full Contract & Exclusive Inside View on Bid Trawler →About our "How to Win This Contract" guides
Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.