PDSE Patient Record Management Solution

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

This isn't just about technology

When I look at this tender, the biggest clue isn't in the technology.

It's in the transformation.

The University of Plymouth isn't just buying a system for the Peninsular Dental School CIC.

They're buying a transformation in how patient records are managed, accessed and utilised across their services.

Yes, the contract covers all the technical elements — licensing, transition, migration, training and professional services.

But what they're really after is a seamless, efficient and reliable transformation that supports their broader healthcare goals.

Think about the people using the system

The end users aren't just IT professionals.

They're dental students, educators and healthcare professionals.

What do they worry about?

  • Ease of use
  • Data security
  • Reliability
  • Support if something goes wrong

If I were writing this tender, I'd focus on how the solution will integrate into their work without disrupting their day.

Don't just promise compliance, prove it

Every bidder will promise to meet the necessary compliance and security standards.

Very few will prove it.

Evidence always beats promises.

  • Show past projects where you've met similar standards
  • Provide case studies with measurable outcomes
  • Supply testimonials from previous clients in the healthcare sector

That's the kind of evidence that resonates.

Pay attention to what they say

The University of Plymouth is clear about the importance of a comprehensive solution.

They emphasise that this contract includes "licensing, transition, migration, training and professional services" for a reason.

They're looking for a partner who can deliver across all these areas, not just one or two.

If I were evaluating bids, I'd be looking for detailed plans showing how you'll manage each stage.

Remember the project's long-term nature

This isn't a short-term project.

It's a 5-year contract with the potential to extend to 9 years.

Consistency is crucial.

Think about how you'll maintain service levels over the entire period.

  • How will you handle staff turnover?
  • What are your plans for continuous improvement?
  • How will you adapt to changes in technology over time?

Buyers want to know you'll be there for the long haul.

Think beyond the initial rollout

Initial rollouts are important, but they're only the start.

The University will be interested in how you'll support them beyond the go-live date.

Consider:

  • Post-launch training and support
  • Regular updates and improvements
  • Ongoing feedback mechanisms

I'd be highlighting these in my submission to show a commitment to their success.

One thing I'd keep reminding myself

At the core of this tender are real people and real outcomes.

Dental students and educators rely on these records to provide care and training.

I'd keep asking myself, "How will this solution improve their day-to-day experience?"

That perspective can guide your entire response.

Common mistakes

Avoid submissions that:

  • Focus too heavily on technical specifications without context
  • Overlook the importance of training and user support
  • Assume data migration is a one-time task
  • Fail to provide concrete evidence of past successes
  • Ignore the potential for contract extension
  • Lack a clear plan for long-term service delivery

My Final Thoughts

The University of Plymouth is looking for more than just a software solution.

They're looking for a partner in transformation.

With a contract value of £890,000 and a potential term of up to 9 years, this isn't a decision they'll take lightly.

Quality will likely carry significant weight in the evaluation — your written submission must reflect that.

Focus on the outcomes they desire, not just the technical features.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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