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  3. PKC14277 Independent Advocacy Services for Children and Young people within Perth & Kinross

PKC14277 Independent Advocacy Services for Children and Young people within Perth & Kinross

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated November 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

This isn't just about providing a service

Whenever I look at a tender like this, I focus on what the Council is really asking for.

Yes, it's about advocacy.

But it's really about empowering children and young people.

Helping them find their voice and navigate complex systems.

The contract covers independent advocacy services for children and young people in Perth and Kinross, over a period of 1080 days, with a value of £375,000.

Think about the children and young people

It's easy to get caught up in the mechanics of service delivery.

But remember who you're serving.

These are children and young people who might feel overwhelmed or ignored.

Your response should show empathy.

Show how you'll put their needs first and make them feel heard.

What most bidders will write

Many submissions will focus on compliance.

They'll list qualifications and experience.

But they'll miss the heart of the matter.

What the Council wants to see is your understanding of the challenges these young people face.

Show how you can make a difference in their lives.

Pay attention to what they say

The Council's language tells you a lot.

They're looking for "suitably qualified and experienced Contractors".

But qualifications alone won't win this.

They want to trust that you can deliver consistently.

Evidence of past successes will be crucial.

Evidence always beats promises

If I were evaluating bids, I'd be looking for proof.

Not just claims of excellence.

  • Testimonials from past clients
  • Case studies of successful advocacy
  • Certifications or accreditations in advocacy

These will carry more weight than vague assurances.

Consistency is key

Delivering services consistently is a challenge.

Over 1080 days, you need to maintain high standards.

I'd focus on how you'll manage turnover and ensure continuity.

What happens if a staff member leaves?

How will you train replacements?

These are the details that reassure a buyer.

Show how you'll ease their workload

One thing I noticed when I worked in the public sector was the burden clients carry.

The best contractors lighten that load.

Explain how your processes make life easier for the Council.

How will you handle reporting and communication?

Make it clear that working with you will be seamless.

The dominant risk theme

In this tender, the risk is around trust and reliability.

The Council needs to know you won't let them down.

Build your submission around your track record of reliability.

Show them they can count on you.

One thing I'd keep reminding myself

Every response should be tested against one question.

"Is this in the best interest of the children and young people?"

It's not about ticking boxes.

It's about genuinely making a difference.

If that's your focus, it will shine through.

Common mistakes

Avoid submissions that:

  • Overlook the importance of empathy and understanding
  • Focus solely on qualifications without demonstrating impact
  • Fail to provide evidence of past successes
  • Neglect to address continuity and staff turnover
  • Ignore the need for clear communication and reporting processes
  • Assume compliance is enough to win
  • Lack a child-centred approach
  • Miss the importance of trust and reliability

My Final Thoughts

Perth & Kinross Council is looking for more than just a service provider.

They want a partner who can genuinely advocate for children and young people.

The contract's value of £375,000 over 1080 days reflects their commitment.

It's clear that quality matters here.

Focus on building trust and demonstrating your impact.

That's what will set your submission apart.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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