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  3. Proposed Residential Development at Land Adjacent to Bro Dawel, Solva, Pembrokeshire, SA62 6TZ

Proposed Residential Development at Land Adjacent to Bro Dawel, Solva, Pembrokeshire, SA62 6TZ

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

It's not just about building houses

When you first look at this tender, you might think it's just about building 28 affordable homes.

But it's not.

This is about creating a community.

ateb Housing Group Ltd isn't just looking for a contractor to put bricks together.

They're looking for a partner to help develop a vision for Solva that includes community infrastructure, a football pitch and a real sense of place.

That's what makes this contract interesting.

The actual construction covers affordable homes, roads, drainage, utilities, landscaping and a football pitch.

But it's really about building a thriving community.

Think about the people who will live there

It's crucial to remember who these homes are for.

Affordable social rented housing means families and individuals who need secure, accessible housing.

They want a place where they can settle, with amenities that support a healthy community life.

If I were writing this bid, I'd focus on how my team understands community needs.

How we'd engage with local people to make sure the development fits their needs.

Don't just promise. Prove your ability.

One thing I've seen time and again is bidders promising the earth but not backing it up.

Evidence always beats promises.

If you've successfully completed projects like this before, show it.

List your previous projects that involved affordable housing and community infrastructure
Include testimonials from previous clients
Demonstrate your ability to deliver on time and on budget
Showcase any awards or recognitions for similar projects

Pay attention to what they say

ateb Housing Group Ltd is clear about their priorities.

They're not just building houses; they're building a community.

They mention the partnership with Solva Community Land Trust.

This partnership is critical.

I'd make sure my submission reflects an understanding of this partnership's importance.

That means showing how you'd work with both ateb and the Trust to bring this vision to life.

Consistency over the whole term matters

This project isn't just about starting strong.

It's about maintaining quality until completion.

And beyond, if the extension option is taken up.

So, how will you ensure consistency?

What checks and processes do you have to maintain standards?

I'd want to see exactly what happens when someone calls in sick or when materials are delayed.

Make life easier for the client

A project of this scale involves a lot of moving parts.

The best contractors make the client's life easier, not harder.

How will you manage the project to minimise disruption?

How will you communicate effectively throughout the project?

I'd explain how our project management systems ensure transparency and efficiency.

Don't underestimate the football pitch

It might sound like a minor detail compared to the houses, but it's not.

The football pitch is a crucial part of this community.

It represents a place where residents can gather, play and build relationships.

I'd dedicate part of my submission to how we'd deliver this aspect.

How we'd ensure it's completed to a high standard and integrated into the community seamlessly.

Remember the local context

Solva isn't just any location.

It's a specific place with its own character and needs.

Understanding Pembrokeshire, Solva and their unique requirements is vital.

I'd demonstrate local knowledge and connections.

How we could use local suppliers and labour, supporting the local economy.

Common mistakes

Avoid submissions that:

  • Ignore the community element of the project
  • Fail to demonstrate previous similar project success
  • Overlook the importance of the football pitch and other community facilities
  • Miss the opportunity to show how you’d work with the Solva Community Land Trust
  • Lack clear project management and communication plans
  • Don’t address continuity and quality over the whole project term
  • Fail to showcase local knowledge and engagement
  • Provide generic promises without evidence

My Final Thoughts

If there's one thing I'd remind myself while preparing this bid, it's this.

You're not just building houses; you're helping to shape a community.

ateb Housing Group Ltd and Solva Community Land Trust are looking for a partner who understands this.

With a contract value of £6,080,000 and a potential duration extending to March 2029, this project is significant.

The focus on quality and community means your written submission must stand out.

Show them you’re the partner they can trust to deliver their vision for Solva.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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