Provision of Suicide Bereavement Support Services

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't overlook the human element

When you first see a contract like this, it's easy to focus on logistics.

But this isn't just about providing appointments or setting up support groups.

It's about supporting people through one of the hardest experiences of their lives.

Aneurin Bevan University Health Board isn't simply looking for service providers.

They're looking for partners who can offer genuine, empathetic support to those affected by suicide bereavement.

The contract covers delivering support across the entire geographic area of ABUHB, ensuring accessibility and person-centred care.

Think about the community impact

This service isn't just about individuals.

It's about communities.

Communities that need healing and support in the aftermath of a tragedy.

If I were evaluating bids, I'd look for evidence of how you plan to engage with local communities.

How you'll attend and contribute to community events.

How you'll ensure that your service is not just available, but actively integrated into the community fabric.

What sets you apart?

Every bidder will promise to deliver timely and accessible support.

But what makes your approach different?

Consider the unique aspects of your service.

Is it your experience with similar contracts?

Perhaps it's the training of your staff or your peer support models.

Identify what sets you apart and weave that into your submission.

Pay attention to what they say

The buyer has been clear about what matters.

"Accessible, timely and person-centred support" is crucial.

They've also specified the need for a strong face-to-face element.

This isn't just about offering remote support options.

It's about being there, in person, when it counts.

Evidence always beats promises

If you've got a track record, show it.

If you've delivered similar services before, highlight the outcomes.

  • Case studies from previous contracts
  • Testimonials from service users
  • Data demonstrating the impact of your services

These are the pieces of evidence that can make your bid stand out.

Holding standards over the whole term

Consistency is key.

This contract spans four years, from 30 September 2026 to 1 October 2030.

How will you maintain quality throughout?

I'd want to see plans for staff training, recruitment and how you handle absences.

How you'll ensure that service users receive the same high standard of care, no matter when they access the service.

Remember the people you're trying to help

It's easy to get lost in the details of a tender submission.

But never forget the real people this service will touch.

Every answer you write should reflect an understanding of their needs.

Ask yourself, "Does this demonstrate our commitment to supporting those grieving a suicide loss?"

Common mistakes

Avoid submissions that:

  • Focus solely on logistical details without addressing emotional support
  • Lack evidence of community engagement
  • Overlook the need for face-to-face interactions
  • Fail to demonstrate a track record of similar services
  • Don't address long-term consistency in service delivery
  • Ignore the specific needs of the ABUHB geographic area
  • Promise more than can be realistically delivered
  • Neglect to mention staff training and development plans

My Final Thoughts

This tender is about more than just service provision.

It's about delivering compassionate, community-focused support to those who need it most.

Aneurin Bevan University Health Board is looking for a partner they can trust to deliver this service consistently over the contract's four-year term, valued at £250,000.

Remember, they're assessing "the most suitable provider", not the cheapest.

That means your written submission carries significant weight.

Focus on delivering a response that captures your empathy, community integration and consistent quality.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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