Staff Survey and Employee Experience Platform

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated August 2026

A practical guide to understanding what York St John University really wants and how to build a winning response.

This isn't just about surveys

When I look at a tender like this, I focus on what York St John University is really seeking.

This isn't just about conducting staff surveys.

It's about delivering a platform that supports their People and Culture Plan and their ambition to be The University for Social Impact.

The contract covers a mature, insight-driven approach to understanding, measuring and enhancing staff experiences and working lives.

That's a big responsibility.

Think about the impact on people

The end users here are the staff at York St John University.

Their experiences and working lives are at the heart of this procurement.

If I were writing this tender, I'd focus on how my platform can make a real difference to these individuals.

  • How will it capture their voices?
  • How will it provide meaningful insights?
  • How can it drive positive change?

These are the questions I'd be answering.

Don't just promise insight. Prove it.

Every bidder will promise a platform that delivers insight.

But promises are easy to make.

Evidence is what really counts.

If I were evaluating bids, I'd be looking for:

  • Case studies showing successful implementations
  • Testimonials from similar organisations
  • Demonstrations of how your platform has driven change
  • Metrics that prove your platform's effectiveness

That's the kind of evidence that stands out.

Pay attention to what they say

York St John University is clear about their goals.

They want a "more mature, insight-driven approach."

They are looking to "enhance the experiences and working lives" of their staff.

These aren't just buzzwords.

They're priorities.

I'd make sure my bid addresses these elements directly.

Remember the bigger picture

This tender isn't just about delivering a tool.

It's about supporting York St John University's broader ambitions.

Their People and Culture Plan and their social impact goals are central to this procurement.

I'd be thinking about how my solution aligns with these aims.

How can your platform help them achieve these broader goals?

Hold standards over the whole term

Consistency is crucial.

It's not enough to launch a platform and walk away.

If I were writing this tender, I'd explain how I'd support the platform throughout the contract term.

  • Regular updates and enhancements
  • Ongoing support and training
  • Performance reviews and adjustments
  • Ensuring data security and compliance

These are the commitments that show dedication.

Show how you'll make life easier for the university

A new platform should reduce work, not add to it.

I'd demonstrate how my solution would streamline processes at York St John University.

  • User-friendly interfaces
  • Clear reporting tools
  • Seamless integration with existing systems

That's what's going to make your platform attractive.

One thing I'd keep reminding myself

At the heart of this tender are the people at York St John University.

Every bid should be a reflection of how you can improve their working lives.

I'd keep asking myself, "How does this benefit the staff?"

That's the question to test every answer against.

Common mistakes

Avoid submissions that:

  • Offer generic survey solutions without tailoring to YSJ's specific needs
  • Lack evidence of previous success in similar environments
  • Ignore the university's People and Culture Plan and social impact goals
  • Overlook the need for ongoing support and updates
  • Provide complex systems that require extensive training
  • Fail to show how insights will be actionable
  • Neglect data security and compliance requirements

My Final Thoughts

York St John University isn't just buying a platform.

They're investing in a tool that will help them understand and improve their staff's experiences.

This is about aligning with their goals for social impact and cultural development.

With a focus on quality and outcomes, your written response will be crucial.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

Ready to decide whether this contract is worth bidding?

View the opportunity on Bid Trawler and access everything you need to make an informed decision, including the full tender information, direct access to the tender documents, the current supplier, who's winning similar contracts, who else may be bidding, buyer intelligence, our exclusive Inside View, your personalised Winnability Score and an AI-powered contract review.

View the Full Contract & Exclusive Inside View on Bid Trawler →
About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

More live contract guides

See all guides