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  3. Stone Walling at Milton Road Cemetery in Weston-super-Mare

Stone Walling at Milton Road Cemetery in Weston-super-Mare

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Remember the history behind the stone

This tender isn't just about rebuilding a wall.

It's about preserving the character and history of Milton Road Cemetery.

The job is to rebuild a collapsed section of a stone retaining wall, ensuring it matches the existing appearance and improves stability.

The wall is in a conservation area, so your response should reflect an understanding of how to work sensitively within such environments.

Think about the people who visit

The cemetery is a place of reflection and remembrance.

Visitors expect peace, respect and safety.

If I were evaluating bids, I'd look for a contractor who understands the importance of maintaining a respectful atmosphere during construction.

Noise, dust and disruption should be minimised.

How will you ensure your work doesn't disturb the serenity of the cemetery?

Pay attention to what they say

Weston-super-Mare Town Council is clear about their priorities.

They want a contractor with proven experience in similar projects, especially in public sites.

They also expect excellent health and safety records and a commitment to paying the Real Living Wage.

These aren't optional extras.

They're deal-breakers.

Evidence always wins

Promises are easy to make.

Evidence is what counts.

Showcase your experience with similar stone walling projects, particularly those in conservation areas.

Provide clear examples of how you've successfully managed health and safety and paid the Real Living Wage.

  • Details of two recent projects
  • Health and safety records
  • Proof of Real Living Wage payments

Don't underestimate the foundations

Yes, the wall is the visible part of this contract.

But the strength lies beneath.

Concrete foundations and drainage measures are crucial to the wall's stability.

If I were writing this tender, I'd emphasise how I'll handle these elements.

It's not just about laying stones.

It's about ensuring longevity and safety.

Show your commitment to social value

The council wants to see social value in action.

How will your work benefit the local community?

Consider training opportunities, local employment or community engagement activities.

Social value isn't just a box to tick.

It's a chance to show you're a company that cares about more than just profit.

Managing consistency over the whole term

Consistency is key.

From February to May, the council needs to trust that you'll deliver the same high standards every day.

How will you manage staffing, sickness and annual leave?

What's your plan for maintaining quality control throughout the project?

Outline your strategies for keeping standards high, even when challenges arise.

Don't forget the tender timeline

This project has a clear timeline.

You'll need to demonstrate that you can meet the deadlines for tender submission and project commencement.

Make sure your team is ready to go in November 2026 and can start work in February 2027.

Common mistakes

Avoid submissions that:

  • Overlook the importance of working in a conservation area
  • Ignore the need for proven experience in public site projects
  • Fail to provide evidence of excellent health and safety records
  • Don't confirm the payment of the Real Living Wage
  • Underestimate the importance of social value
  • Lack clear plans for managing the project timeline
  • Fail to address the need for minimal disruption at the cemetery

My Final Thoughts

This isn't just about rebuilding a wall.

It's about preserving history and respecting a place of remembrance.

The council values quality and cost equally, with a 60% weighting on cost and 40% on quality.

Your written submission needs to reflect this balance.

Focus on demonstrating your expertise, your respect for the site's heritage and your commitment to social value.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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