Student Capability Measuring and Reporting Product

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated August 2026

A practical guide to understanding what the University of Salford really wants and how to build a winning response.

The real focus isn't just on the product

When I look at this tender, what stands out isn't just the capability measuring and reporting product itself.

It's the outcomes they're hoping to achieve.

The University of Salford is after a tool that doesn't just measure student strengths but also boosts confidence and performance across personal, academic and professional areas.

That's the heart of this tender.

The contract is for a £60,000 product to be implemented by January 1, 2027. It needs to assess, benchmark and report student abilities while measuring the university's own performance in aiding student development.

Think about student transformation

This isn't just about metrics and reports.

It's about real student transformation.

If I were evaluating bids, I'd be looking for how a product can genuinely improve student confidence and outcomes.

That's what the university wants to achieve.

They want a tool that contributes to individual growth and doesn't just collect data.

Show how you'll drive improvements

Most bidders will focus on the technical specifications of the product.

But that's not enough.

I'd want to see how your solution actively contributes to improving student outcomes.

Explain the mechanisms within your product that lead to enhanced student capabilities.

Make sure to emphasise how the product supports personal growth and not just academic scores.

Pay attention to what they say

The university is clear about their expectations.

They want a turnkey solution.

This means it should be ready to use with minimal setup from their side.

And they want it in place by January 2027.

Highlight your process for smooth onboarding and training early in the year.

It’s important to show that you understand the urgency and are prepared to meet it.

Remember who you're trying to convince

You're not selling to a faceless institution.

Think about the academic staff who will use this product.

They'll be asking:

  • How easy is it to integrate with existing systems?
  • Will it require extensive training?
  • How does it support their teaching and student engagement?

Address these questions in your response.

Evidence always beats promises

One thing I noticed when I worked in the public sector was promises are easy to make.

But evidence is what convinces.

If you have case studies or testimonials showing how your product has improved student outcomes elsewhere, use them.

Here’s what I'd include:

  • Data showing improved student performance elsewhere
  • Testimonials from similar institutions
  • Evidence of seamless integration with existing systems

Consistency is key

It's not just about the initial implementation.

The university will want assurance that the product remains effective over time.

I'd focus on how you maintain and update the product to keep it relevant and useful.

Discuss how you handle updates, support and feedback loops.

Reassurance about long-term viability is crucial.

One thing I'd keep reminding myself

Remember the real people affected.

Students at the University of Salford are looking for a tool that builds their confidence and helps them succeed.

Every part of your submission should echo that focus.

Ask yourself, "Does this answer help students feel more capable and supported?"

Common mistakes

Avoid submissions that:

  • Focus solely on technical specifications without linking to student outcomes
  • Overlook the importance of a turnkey, ready-to-use solution
  • Neglect the need for seamless onboarding and training
  • Fail to provide evidence of past success in similar environments
  • Ignore the long-term support and update needs
  • Use jargon without explaining real-world benefits
  • Assume the university will adapt to the product, rather than vice versa

My Final Thoughts

The University of Salford isn't just looking for a product.

They're searching for a partner in enhancing student potential.

The £60,000 contract isn't just about the software — it's about the change that software can bring.

Quality is the focus.

And your written submission needs to reflect that with clarity and evidence.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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