Teddington Allotments Reclamation Works at Shacklegate Lane Cemetery

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't underestimate the importance of sensitivity

When I look at this tender, what stands out isn't just the construction.

It's the sensitivity required.

You're not just working on an extension. You're creating additional burial capacity in a cemetery.

That's a space that holds deep personal significance for many people in the community.

The contract involves reclaiming former allotment land. But what you're really doing is carefully expanding a sacred space.

Yes, the work is about physical construction. But the real ask is about handling the site with respect and sensitivity.

Think about the emotional impact

Remember the people who visit this cemetery.

Families, friends and loved ones.

They come to remember and reflect.

Your work will directly affect their experience. If I were evaluating bids, I'd want to see how you plan to manage the impact on visitors.

Think about access, noise and the visual impact of your work.

How will you minimise disruption?

Pay attention to what they say

The London Borough of Richmond upon Thames is clear. This isn't just about adding capacity.

It's about a "natural continuation of the existing cemetery."

That word, "natural," is key.

Your approach should integrate seamlessly with the current cemetery. It should feel like it's always been there.

I'd focus on how your design choices support this continuity.

Show your experience with delicate sites

This isn't a typical construction project.

Cemeteries have unique challenges.

If you've worked on similar projects, now's the time to highlight that experience.

Show how you've previously managed sensitive sites.

Include evidence like:

  • Testimonials from similar projects
  • Photos before and after completion
  • Examples of respectful site management

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver an excellent service.

Very few proved it.

If you have evidence, use it.

For this project, relevant evidence might include:

  • Case studies of similar projects
  • Client feedback on site management
  • Awards or recognitions for sensitive project work

Don't overlook the environmental considerations

A project like this isn't just about the final outcome.

It's about the process.

How will you ensure environmentally friendly practices?

Consider how you handle waste, manage materials and minimise your carbon footprint.

The buyer will be looking for commitment to sustainability.

Consistency is key

This project runs from November to February.

Winter months can pose challenges for construction.

If I were writing this tender, I'd explain how I plan to maintain progress despite possible weather disruptions.

How will you ensure a consistent standard of work throughout the project?

Think about staffing, materials and contingency plans.

One thing I'd keep reminding myself

At the end of the day, this isn't just a construction project.

It's a place where memories are cherished.

My advice is to keep that in mind as you craft your response.

How will your work honour the site's purpose?

Common mistakes

Avoid submissions that:

  • Focus solely on construction techniques without addressing sensitivity
  • Ignore the impact on cemetery visitors and the surrounding community
  • Fail to provide evidence of experience with similar projects
  • Overlook environmental and sustainability considerations
  • Offer vague promises instead of concrete plans
  • Neglect to address the challenges of winter construction
  • Use technical jargon instead of plain English
  • Lack a clear plan for maintaining continuity with the existing cemetery

My Final Thoughts

This tender is asking for more than construction expertise.

It's about creating a seamless extension to a place of remembrance.

With a contract value of £228,000 and a focused duration from November to February, the London Borough of Richmond upon Thames is looking for a partner who understands both the technical and human aspects of the work.

The weighting on quality suggests that the written submission will carry significant importance.

Your response should reflect respect, sensitivity and a commitment to excellence.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

Ready to decide whether this contract is worth bidding?

View the opportunity on Bid Trawler and access everything you need to make an informed decision, including the full tender information, direct access to the tender documents, the current supplier, who's winning similar contracts, who else may be bidding, buyer intelligence, our exclusive Inside View, your personalised Winnability Score and an AI-powered contract review.

View the Full Contract & Exclusive Inside View on Bid Trawler →
About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

More live contract guides

See all guides