The design, repair and reinstatement of Pennylands Footbridge, Winchcombe.

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't just focus on the bridge

When you first look at this tender, it's easy to think it's all about the bridge.

But Tewkesbury Borough Council is interested in more than just the physical structure.

They're looking for a partner who can manage the entire process—from design and assessment to execution and documentation.

If I were writing this tender, I'd focus on how my team handles complex projects seamlessly.

The contract covers a wide range of services, including site surveys, structural and geotechnical assessments, bank stabilisation and more. It's about pulling all those elements together smoothly.

Think about the local community

It's not just about the engineering.

This footbridge serves the people of Winchcombe.

What do they worry about?

I'd be thinking about how construction might affect local traffic, the environment and how to ensure minimal disruption to daily life.

The council will want to know that you're considering the community impact.

Evidence always beats promises

Evidence is crucial in a tender like this.

You need to show that you can manage complex, multidisciplinary projects.

  • Past projects that involved similar complexities
  • Testimonials from previous clients
  • Examples of effective traffic management plans
  • Successful ecological and hydrological assessments

The more concrete your evidence, the better.

Pay attention to what they say

The notice mentions several assessments: structural, geotechnical, hydrological and ecological.

They're not just ticking boxes.

These are critical to the success of the project.

They want reassurance that you understand the importance of these assessments.

And that you have the expertise to undertake them effectively.

How will you manage risk?

Risk management is a theme that runs through the notice.

Whether it's bank stabilisation or drainage, the council wants to know that potential issues are identified and mitigated.

I'd outline a clear risk management strategy.

Include real examples where you've successfully managed and mitigated risks in similar projects.

Consistency is key

Delivering a project over several months under NEC3 terms requires consistency.

From the first site survey to the last safety feature, standards must not slip.

How will you ensure the same level of service throughout?

Think about staffing, regular inspections and performance reviews.

Consistency is the hardest thing to deliver.

What most bidders will miss

Many will focus too much on technical specifications and overlook the softer aspects of the project.

Communication, flexibility and relationship building with stakeholders can be your differentiators.

I'd emphasise how my team communicates effectively and adapts to changing circumstances.

Show your understanding of NEC3

The contract will be delivered under NEC3 terms.

That's not just a detail to note—it's a framework that governs how the project will be managed.

I'd demonstrate a strong understanding of NEC3 and how you plan to adhere to its principles throughout the project.

Common mistakes

Avoid submissions that:

  • Focus solely on the bridge without considering community impact
  • Lack evidence of managing multidisciplinary projects
  • Ignore the importance of the specified assessments
  • Fail to outline a clear risk management plan
  • Overlook the significance of NEC3 terms
  • Don't address consistency in service delivery
  • Neglect communication and stakeholder engagement
  • Underestimate the value of local knowledge

My Final Thoughts

Reflecting on this tender, Tewkesbury Borough Council isn't just seeking an expert in civil engineering.

They're looking for a partner who can manage a complex project while considering the community and environmental impacts.

The contract's value is £200,000, with a duration from 16 November 2026 to 15 February 2027.

Quality and price are always in balance, but in a project like this, your written submission will carry significant weight.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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