Young Carers services across Camden and Islington

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated August 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

The real focus here isn't just on services

When you hear "Young Carers services", it's easy to think about the workshops, counselling and support groups you'll provide.

But that's just the surface.

The London Boroughs of Camden and Islington are looking for a service that truly understands and supports the young carers' unique challenges and needs.

This contract is about transforming lives, not just ticking boxes.

It's about statutory and preventative services, but more importantly, it's about making a real difference to young carers' lives.

Think about the young carers' daily lives

Imagine the daily life of a young carer.

Balancing schoolwork with caring responsibilities can be overwhelming.

Your bid should show empathy and understanding of their situation.

Consider how your services can fit into their busy lives without adding more stress.

How will you ensure they have time for both their responsibilities and their own growth?

Don't just promise support. Show how you'll deliver it.

Every bidder will promise excellent support.

The difference comes in how you prove you'll deliver it.

If I were writing this submission, I'd focus on:

  • Specific examples of past success in similar projects
  • Testimonials from young carers you've previously supported
  • Innovative approaches to statutory and preventative services
  • Real-life case studies demonstrating positive outcomes

Evidence always beats promises.

Pay attention to what they say

The notice is clear about the importance of both statutory and preventative services.

They're not just looking for compliance with statutory duties.

They want a partner who can provide preventative measures to stop issues before they start.

Quality is key here.

If your submission focuses heavily on statutory obligations without addressing preventative strategies, it might fall short.

Remember who you're trying to convince

Your audience isn't just the procurement team.

It's the decision-makers who care deeply about the welfare of young carers in Camden and Islington.

They want to know you're not just capable, but that you genuinely care.

Show them how your service will positively impact the young carers' wellbeing and long-term development.

Think beyond the contract term

This isn't just about delivering a service for the next few years.

It's about building a sustainable model that can adapt and grow.

How will your service continue to evolve and improve over time?

What measures will you put in place to ensure continuous improvement and adaptability?

Show how you'll make life easier for the councils

Every contract means additional oversight and management for the councils.

Your proposal should demonstrate how you will minimise this burden.

Consider the following:

  • Regular, clear communication and reporting
  • Proactive problem-solving measures
  • Efficient use of resources to ensure value for money
  • Flexibility to adjust to changing needs and circumstances

Consistency over the whole term

Delivering consistent service over the contract's entire duration is crucial.

I'd focus on how to maintain high standards despite challenges like staff turnover or increased demand.

Consider:

  • Continuous training and development for your staff
  • Robust recruitment and retention strategies
  • Regular performance reviews and feedback loops

One thing I'd keep reminding myself

At the heart of this tender are young carers who need more than just services.

They need someone in their corner, someone who understands their struggles and champions their growth.

Every response should be tested against one question: "Does this genuinely make life better for a young carer?"

Common mistakes

Avoid submissions that:

  • Overlook the importance of preventative services
  • Focus solely on statutory obligations without innovation
  • Fail to provide concrete evidence of past success
  • Lack a clear plan for consistent service delivery
  • Ignore the need for regular communication and problem-solving
  • Underestimate the importance of empathy and understanding
  • Do not address how you'll adapt and improve services over time

My Final Thoughts

This tender is about more than just providing services.

It's about making a real impact on young carers' lives in Camden and Islington.

With a contract value of £968,792, the councils are investing significantly and will expect a partner who delivers both quality and innovation.

If I were bidding, I'd focus on how my services would offer both statutory compliance and preventative support, ensuring every decision is made with the young carers' best interests at heart.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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