ADHD and Autism Coaching
A practical guide to understanding what the buyer really wants and how to build a winning response.
They're not just buying coaching
When we look at what the Office of Rail and Road is really asking for, it's not just ADHD and autism coaching. It's support for neurodivergent employees that is flexible and affirming.
Yes, the contract covers services like individual coaching, workplace mentoring and neurodiversity awareness training. But what they're really buying is a partner who can deliver these services in a way that respects the individual needs of their employees.
If I were writing this tender, I’d focus on how my approach is person-centred and adaptable to the unique needs of each employee.
Think about the workplace impact
The end users here aren't just the neurodivergent employees. They're also the managers and colleagues who will benefit from understanding and supporting these employees better.
Consider what concerns managers might have. They want to know that your coaching and support will lead to real improvements in workplace relationships and productivity.
Your submission should address how your services will make a tangible difference in the workplace environment.
Evidence always beats promises
One thing I noticed in public procurement is that bidders often talk about what they can do without proving it.
For this contract, evidence will carry more weight than promises. Consider including:
- Case studies of similar past work
- Testimonials from clients and participants
- Data on the outcomes of your coaching sessions
- Feedback scores from previous training sessions
These pieces of evidence will help build your credibility.
Pay attention to what they say
The tender documents are clear about the need for a "neurodiversity-affirming, person-centred" approach. This isn't just a buzzword. It's a key requirement.
They also mention that services must be available remotely, on-site or through a hybrid model. This flexibility is crucial.
I'd make sure to highlight how your delivery model meets these specific needs and why your approach is genuinely affirming and person-centred.
Don't underestimate the zero-commitment model
The contract is set up on a zero-commitment basis. This means the ORR is looking for flexibility.
They want a partner who understands that their needs might change and can adapt accordingly.
In your response, I'd emphasise how your service delivery can be tailored to meet evolving requirements without compromising on quality.
Remember who you're trying to convince
Ultimately, the decision-makers are looking for reassurance. They want to know that you will be a reliable partner who understands the importance of supporting neurodivergent employees.
Your narrative should reassure them that not only do you have the expertise, but you also have the right attitude towards neurodiversity.
Describe your management approach
Managing this contract isn't just about delivering services. It's about maintaining a high standard over time.
I'd outline how you handle recruitment, training and quality assurance to ensure consistency. This includes how you manage remote, on-site and hybrid delivery models effectively.
One thing I'd keep reminding myself
This contract is about people. Real people with real needs.
Every part of your submission should reflect an understanding of the human element involved.
I'd keep asking myself, "How does this part of my proposal improve the lives of neurodivergent employees and their colleagues?"
Common mistakes
Avoid submissions that:
- Focus solely on coaching techniques without considering workplace integration
- Overlook the importance of a flexible delivery model
- Fail to provide evidence of past success
- Ignore the specific requirements for a person-centred approach
- Neglect to address the zero-commitment nature of the contract
- Assume a one-size-fits-all solution without demonstrating adaptability
My Final Thoughts
The Office of Rail and Road isn't just looking for a service provider. They're looking for a partner who can support their neurodivergent employees in a meaningful way.
With a contract value of up to £50,000 and a duration that could extend to November 2029, the opportunity is significant. The focus on quality over price means your written submission is crucial.
Ensure it reflects not just your capabilities, but your dedication to making a positive impact.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
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Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.