C002206 Developing Workforce Digital Confidence and Capability programme

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated August 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't focus just on the technology

When you see a tender like this, it's tempting to dive straight into the technical aspects.

But if I were evaluating bids, I'd be looking for something else.

The human side.

This contract isn't just about delivering education and training.

It's about empowering the PSD Scotland workforce to feel confident and capable in their digital roles.

There are four lots here, each targeting different levels and needs.

From fast-track digital applications to strategic leadership in AI.

Remember, the goal is to make technology approachable and usable for everyone.

Think about what staff really need

Every programme under this tender aims to develop digital confidence.

Think about the staff.

What are their pain points?

Where do they struggle with technology?

If I were writing this bid, I'd focus on user-friendly training.

I'd explain how my programme makes complex digital concepts simple and relevant.

How it relates directly to their daily roles.

Pay attention to what they say

The notice is clear about the importance of "safe, responsible and effective" use of technology.

That's the key phrase here.

I'd want to see a programme that shows how you ensure staff use tech responsibly.

Not just teaching them how to use a tool.

But helping them understand the broader implications.

Data privacy, ethical AI and responsible digital behaviour.

Those are the themes I'd build into my submission.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that bidders often promise the world.

But what evaluators really want is proof.

  • Have you delivered similar programmes before?
  • What were the outcomes?
  • Can you demonstrate improvements in digital confidence and capability?

Use case studies, testimonials and data.

Evidence always carries more weight than promises.

Show how you'll make life easier for PSD Scotland

Think about the client's perspective.

They're looking for a partner who reduces their workload, not adds to it.

How will your programme be easy to implement?

What support will you offer PSD Scotland throughout the contract?

If I were writing this tender, I'd be detailing my project management process.

Clear timelines, dedicated support staff and proactive communication.

Consider the diverse needs across the lots

This tender isn't one-size-fits-all.

There are four distinct lots, each with unique requirements.

Lot 1 is about fast-tracking digital applications.

Lot 2 dives into AI support.

Lot 3 targets executive leadership in AI.

And Lot 4 focuses on AI for health and care practitioners.

Each group has different needs and challenges.

Tailor your approach to each lot.

Don't just copy-paste a generic solution.

Remember the end goal

This isn't just training for training's sake.

The end goal is a digitally confident and capable workforce.

Staff who can leverage emerging technologies effectively.

Keep that in mind throughout your submission.

I'd want to see how your proposals lead to practical, measurable improvements in staff capability.

Consistency is key

One of the hardest things to deliver is consistency.

How will you ensure the standard of your training doesn't drop over time?

What happens when key staff are on leave or there's a sudden surge in demand?

I'd be looking for a plan that covers consistency across the board.

Regular reviews, feedback loops and adaptability.

Those are the things that make a programme sustainable.

Common mistakes

Avoid submissions that:

  • Overemphasise technical jargon without explaining relevance
  • Lack clear evidence of past successes
  • Fail to address the specific needs of each lot
  • Ignore the importance of responsible and ethical tech use
  • Overlook staff support and project management details
  • Assume a one-size-fits-all approach
  • Neglect to show how they’ll ensure consistency
  • Promise outcomes without proof

My Final Thoughts

What PSD Scotland is really looking for is a partner.

Someone who can not only deliver training but foster true digital transformation.

This contract spans multiple lots, each with its own focus, from fast-tracking digital skills to strategic AI leadership.

It's a three-year opportunity, and quality will be key to winning.

I'd concentrate on crafting responses that highlight user-friendly, evidence-backed programmes tailored to the specific needs of each lot.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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