Media and presentation training for the LGA
A practical guide to understanding what the buyer really wants and how to build a winning response.
The real focus isn't just training
The Local Government Association isn't simply looking for a training provider.
They're looking for a partner who can deliver digital skills and social media mastery across varied audiences.
That's very different from running a few workshops.
Yes, the contract covers social media and digital skills training.
But it's the adaptability and tailored approach for different audiences that really matters.
Think about the variety of learners
This isn't a one-size-fits-all training programme.
You'll be working with communications teams and officers in non-communications roles.
Councillors, both senior and backbench, are also part of the audience.
They'll expect you to tailor the training to their specific needs and levels of experience.
From complete beginners to strategic thinkers.
If I were writing this tender, I'd focus on how my training can flex to meet these diverse needs.
Don't overlook the modern trends
The notice mentions "modern communications trends and best practice."
This is a clue to what they value.
I'd ensure my response demonstrates a deep understanding of current digital communication methods.
This isn't just about knowing the trends.
It's about showing how you can incorporate them into practical training that local government staff can apply immediately.
Evidence always beats promises
One thing I noticed when I worked in the public sector was that bidders often promised excellent service.
But few provided evidence.
Think about offering case studies from previous work with similar organisations.
Testimonials from past clients.
Or data showing improvements in digital engagement from your training.
That's what I'd include to set my submission apart.
Show how you'll make life easier for the LGA
Every contract creates work for the client.
The best suppliers reduce that workload.
I'd be explaining how my programme management makes it easy for the LGA to coordinate training sessions.
How I handle logistics and adapt to their changing needs without fuss.
Pay attention to what they say
The LGA is clear about one thing.
They need training that adapts to different skill levels and roles.
It's not enough to offer standard modules.
If I were evaluating bids, I'd look for a provider who can demonstrate flexibility.
Who can adjust their approach based on feedback and results.
That's the kind of partner they want.
Remember the people you're training
It's easy to focus on the content of the training.
But remember who you're trying to convince.
These are people who deal with local government issues every day.
They want practical skills they can use immediately.
I'd focus on how my training addresses real-world challenges they face.
Holding standards over the whole term
Consistency is key in delivering training.
I'd want to see exactly how you plan to maintain high standards across all sessions.
What happens if a trainer is unavailable?
How do you ensure every participant receives the same quality of training?
That's something the LGA will be keen to know.
Common mistakes
Avoid submissions that:
- Ignore the need for tailored training for different roles
- Overlook the importance of modern communication trends
- Fail to provide evidence of past success
- Underestimate the need for flexible delivery
- Miss the practical application of skills
- Overpromise and underdeliver on logistics
- Neglect to address consistency in training quality
My Final Thoughts
The LGA is looking for more than just a trainer.
They want a partner who understands the nuances of local government and can deliver training that sticks.
With a contract value of £50,000, the emphasis is on quality rather than volume.
That's why the weight of your written submission is crucial.
Focus on how your approach stands out.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
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Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.