Catering Services - Palladian Academy Trust

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Think about what you're really delivering

Yes, you're providing catering services.

But what the Palladian Academy Trust is really buying is a seamless dining experience for students, staff and visitors across thirteen schools.

From a single secondary school to twelve primary schools, your service will touch many lives daily.

If I were evaluating bids, I'd be looking for a partner who understands the impact of good nutrition on learning outcomes and school culture.

Consistency across all schools

Running services across thirteen varied schools is no small feat.

The Trust is looking for consistency.

They want every student, whether in a primary or secondary setting, to receive the same quality of meals.

This means standardising menus while allowing for some flexibility for age-appropriate portions and preferences.

Consistency is key.

The importance of admitted body status

Here's something unique.

You'll need to gain admitted body status to two Local Government Pension Schemes.

This isn't just an administrative detail.

It's critical.

This shows the Trust's commitment to staff welfare and the successful bidder will need to demonstrate their ability to manage this effectively.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver an excellent service.

But very few proved it.

If you have evidence, use it.

  • Testimonials from similar-sized contracts
  • Case studies showcasing successful multi-site operations
  • Performance metrics from existing contracts
  • Staff retention and satisfaction rates
  • Examples of adapting to dietary requirements

These will set you apart.

Don't underestimate the value

With a contract value of £6,000,000, this isn't just about serving meals.

It's about delivering value.

The Trust is investing significantly in this service.

I'd want to see a clear plan for how you will manage costs while maintaining quality.

This isn't about cutting corners.

It's about delivering value for money.

Pay attention to what they say

The Trust reserves the right to add new schools to the contract.

This tells me they're thinking about growth.

Your bid should reflect an ability to scale.

Be ready to show how you can adapt your resources and operations if more schools join the Trust.

Making life easier for the Trust

Every contract creates work for the client.

The best contractors reduce that workload.

If I were writing this tender, I'd be explaining how my management processes make life easier for the Trust's leadership.

Things like:

  • Regular communication and updates
  • Proactive issue resolution
  • Transparent reporting

These are invaluable.

Managing the contract over its full term

This contract could run until 2032 with extensions.

That's a long commitment.

I'd want to see how you plan to maintain standards over this period.

Think about staffing.

Not equipment.

Not menus.

Staffing.

How will you handle absences, recruitment and retention over such a long term?

Communicating with the community

Remember, you're not just serving meals.

You're part of the school community.

Your team will be interacting with students, teachers and staff daily.

I'd be looking for a bid that shows respect and understanding of this community role.

Common mistakes

Avoid submissions that:

  • Fail to demonstrate how you'll achieve consistency across all schools
  • Overlook the importance of admitted body status in pension schemes
  • Lack evidence of managing similar-sized contracts
  • Ignore the potential for the Trust to grow and add more schools
  • Don't provide a clear plan for maintaining standards over the full contract term
  • Miss the opportunity to show how you'll reduce the workload for the Trust
  • Neglect the community aspect of the role

My Final Thoughts

The Palladian Academy Trust is looking for more than just a catering provider.

They're seeking a partner who can deliver nutritious meals consistently across all their schools and who can grow with them.

With a contract value of £6,000,000 and the potential to extend until 2032, this isn't an opportunity to be taken lightly.

Quality matters, and with such a significant investment, I'd expect the written submission to carry substantial weight.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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