COV - Young People's Drug and Alcohol Prevention, Treatment and Support Service 2027

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

The core focus isn't just treatment

When I look at this tender, it's clear the buyer's emphasis isn't solely on treating existing substance use.

Yes, treatment is crucial.

But Coventry City Council is equally focused on prevention and support for young people and their families.

They're looking for a provider who can deliver a comprehensive service addressing prevention, treatment and support.

This contract covers the statutory responsibility of local authorities to commission services for young people affected by substance use.

Think about the young people you’re helping

Remember who this service is for.

Young people in Coventry who are vulnerable or already affected by substance use.

It's not just about providing services but making a real difference in their lives.

If I were writing this tender, I'd focus on how my approach respects and supports young people.

Keeping them at the heart of your service delivery.

Prevention is just as important

Most bidders will focus on the treatment aspect.

But prevention is just as important in this contract.

Coventry City Council wants to see strategies that prevent substance use before it starts.

I'd outline specific prevention programmes and educational initiatives you're planning.

Show how these initiatives will integrate with schools and community groups.

Pay attention to what they say

The council is clear about their priorities.

They need a provider who can deliver on safeguarding children affected by their own or parental substance use.

This isn't just a box-ticking exercise.

They want to see that you have robust safeguarding measures in place.

Detail how you'll ensure that safeguarding is a core part of your service delivery.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that every bidder promised to deliver excellent services.

Few proved it.

If I were evaluating this tender, I'd be looking for solid evidence of past success.

  • Case studies of successful prevention and treatment programmes
  • Testimonials from young people and families you've supported
  • Statistics showing your impact on substance use reduction

If you've got the evidence, use it.

Show how you’ll make life easier for the council

Every contract creates work for the client.

Coventry City Council will be looking for a partner who reduces that workload.

I'd be explaining how my management processes make life easier for the council's officers.

Detail how you'll communicate, report progress and handle challenges.

Consistency over the whole term

This contract runs for 3240 days.

That's a long time to maintain high standards.

I'd want to see exactly how you're planning to ensure service consistency.

What happens when key staff are on leave?

How do you handle recruitment and training to avoid dips in service quality?

Don’t underestimate the local context

Coventry isn't just any city.

Understanding the unique needs and demographics of the area will set your bid apart.

Show that you know Coventry.

That you've considered local statistics, challenges and community dynamics.

Common mistakes

Avoid submissions that:

  • Focus solely on treatment without addressing prevention and support
  • Overlook the importance of safeguarding measures
  • Fail to provide evidence of past success
  • Neglect the local context of Coventry
  • Lack a clear plan for maintaining consistency over the contract term
  • Ignore the need for strong communication and reporting processes

My Final Thoughts

Coventry City Council is looking for a partner who can deliver a holistic service.

Prevention, treatment and support are all equally important.

With a value of £6,978,000 and a duration of 3240 days, this contract offers a significant opportunity for the right provider.

Quality matters here.

That's where your written submission can really shine.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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