Developing Healthy Relationships - Children & Young People - Grant Round

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

It's Not Just About the Money

Whenever I see a grant opportunity, I remind myself that the buyer isn't just handing out money.

They're investing in change.

The West Mercia Police and Crime Commissioner is looking for projects that will genuinely make a difference for children and young people.

Yes, the grant is up to £150,000.

But what they're really buying is impact.

Projects that help young people develop skills, awareness and resilience to form healthy relationships and stay safe.

Those are the outcomes they're interested in.

Don't Just Meet the Criteria, Exceed Them

It's easy to list the criteria and tick them off.

But if I were evaluating bids, I'd be looking for projects that go beyond the basics.

Think about the Safer Communities Plan priorities.

How does your project align with them?

Show that you understand the broader context and how your initiative fits into the bigger picture.

Think About the People You're Helping

When you're writing your response, keep the end users in mind.

Children and young people in the West Midlands.

What are their specific challenges?

What worries do they have about relationships and safety?

I'd want to see a project that addresses these real concerns in a tangible way.

Innovation Matters

The call for "innovative and impactful projects" is a significant clue.

They don't just want more of the same.

They're looking for new ideas that have the potential to create real change.

So, if your project has a unique approach or methodology, make sure to highlight it.

Explain why it's different and how it will achieve better outcomes.

Evidence Always Beats Promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to have a great project.

Very few proved it.

If you have evidence from previous work, use it.

  • Testimonials from young people or parents
  • Measurable outcomes from past projects
  • Partnerships with local organisations
  • Pilot results or case studies

Evidence will always carry more weight than promises.

Pay Attention to What They Say

The notice mentions alignment with the Safer Communities Plan.

This isn't just a passing comment.

It's a core requirement.

They are looking for projects that contribute to these priorities.

Make sure your submission clearly shows this alignment.

Show How You'll Maintain Standards All Year

Consistency is crucial.

If I were writing this tender, I'd explain how I plan to keep the project on track throughout the year.

  • Regular performance reviews
  • Feedback loops with participants
  • Adjustments based on interim results
  • Staff training and support

The buyer wants to know your project won't just start strong but will deliver consistently for the entire term.

One Thing I'd Keep Reminding Myself

When preparing your submission, keep the children and young people at the centre.

Ask yourself:

"How does this project impact their lives?"

Every part of your response should circle back to this question.

Common Mistakes

Avoid submissions that:

  • Ignore the Safer Communities Plan priorities
  • Lack evidence of past success
  • Offer generic solutions without local context
  • Fail to demonstrate innovation
  • Overlook sustainability beyond the funding period
  • Neglect the specific needs of West Midlands' youth
  • Underestimate the importance of partnerships
  • Miss out on showing clear project management strategies

My Final Thoughts

This isn't just a chance to secure funding.

It's an opportunity to contribute to a safer, healthier future for young people in the West Midlands.

With up to £150,000 on offer, the focus is on quality, not just cost.

What the Commissioner is really looking for is a project that aligns with their priorities and demonstrates the potential for real, lasting impact.

Quality will be the deciding factor in your written submission.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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