Expression of Interest: Engaging deaf people, domestic abuse survivors, young people and New Scots in democracy
A practical guide to understanding what the buyer really wants and how to build a winning response.
This isn't just about engagement
The Electoral Commission isn't merely looking for outreach.
They're looking for meaningful engagement that builds trust and understanding among some of the most marginalised communities.
Deaf people, domestic abuse survivors, young people and New Scots.
Each group has unique challenges and needs.
This contract is about tailoring your approach to these groups, ensuring they feel heard and included in the democratic process.
The project, running from November 2026 to November 2027, with potential extension to 2028, is valued at £143,750.
It's more than just a series of events.
It's about changing perceptions and increasing participation.
Think about their barriers
If I were evaluating bids, I'd be looking for understanding.
Understanding of the barriers these groups face when engaging with democracy.
Language barriers, accessibility issues, fear and mistrust.
I'd want to see a plan that addresses these head-on.
- How will you make information accessible to deaf people?
- What measures will you put in place to ensure domestic abuse survivors feel safe participating?
- How will you engage young people in a way that resonates with them?
- What strategies will you use to build trust with New Scots?
These aren't just logistical questions.
They're about empathy and insight.
Don't just promise outcomes. Prove your capability.
It's easy to say you'll engage these groups.
But how will you demonstrate that capability?
Evidence always beats promises.
Think about including:
- Case studies of past successful engagements with similar groups
- Testimonials from partners or participants
- Specific methodologies or tools you've used effectively
- Any accreditation or recognition in community engagement
The Electoral Commission will want assurance that you can deliver.
Pay attention to what they say
The Electoral Commission highlights the importance of voter engagement work.
They're clear about wanting to promote "greater consistency in political literacy education" and "increase voter confidence."
This isn't just about organising events.
It's about education and empowerment.
Your response should show how you'll contribute to these goals.
How will your initiatives improve political literacy among these groups?
What will you do to boost their confidence in participating?
These are the outcomes they care about.
Remember, it's about consistency
Engaging these groups isn't a one-off task.
It's about maintaining engagement over the contract's duration.
Consistency is key.
I'd want to see a plan for regular interaction and follow-up.
How will you maintain momentum?
What systems will you have in place to ensure ongoing participation?
This is about building relationships, not just ticking boxes.
Show how you'll make life easier for the Commission
Every contract involves work for the client.
The best contractors minimise this burden.
If I were writing this tender, I'd explain how my processes and systems make the Commission's job easier.
- How will you report progress?
- What communication channels will you use?
- How will you handle any issues that arise?
The more you can show you're a reliable partner, the better.
One thing I'd keep reminding myself
Remember who you're trying to reach.
Deaf individuals, domestic abuse survivors, young people and New Scots.
Every decision should revolve around them.
Ask yourself: "Does this approach genuinely address their needs and concerns?"
It's easy to get caught up in logistics and overlook the human element.
But that's what matters most.
Common mistakes
Avoid submissions that:
- Fail to demonstrate a deep understanding of the specific groups
- Overlook the importance of accessibility and inclusivity
- Promise outcomes without evidence or past performance
- Ignore the need for consistency in engagement
- Lack a clear plan for measuring and reporting success
- Offer generic engagement strategies not tailored to the groups
- Neglect the importance of building trust and relationships
My Final Thoughts
The Electoral Commission is looking for more than just outreach.
They're seeking a partner who can genuinely connect with and empower these communities.
With a contract value of £143,750 and a quality/price weighting that likely emphasises impact, your written submission is crucial.
Focus on the real outcomes.
Education, trust and participation.
That's what will set your bid apart.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
Ready to decide whether this contract is worth bidding?
View the opportunity on Bid Trawler and access everything you need to make an informed decision, including the full tender information, direct access to the tender documents, the current supplier, who's winning similar contracts, who else may be bidding, buyer intelligence, our exclusive Inside View, your personalised Winnability Score and an AI-powered contract review.
View the Full Contract & Exclusive Inside View on Bid Trawler →About our "How to Win This Contract" guides
Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.