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  3. Insurance and related services tender 2026

Insurance and related services tender 2026

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

2 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

This isn't just about insurance

Sanctuary Housing Association is looking for more than just a policy provider.

They're looking for a partner.

Someone who can manage complex insurance needs without creating headaches for their team.

They've got a vast range of risks to cover, from property damage to liability.

And it's not just about ticking boxes.

It's about understanding the unique challenges they face and ensuring they're fully protected.

Think about the people behind the policies

Remember, Sanctuary Housing isn't just a name on a document.

They're real people managing real properties.

With a vast portfolio, they need assurance that their insurance partner truly understands their pressures.

This isn't just about premiums and coverage.

It's about being there when they need you most.

Pay attention to what they say

The documents are clear.

They're not just interested in the lowest price.

Value for money is what they're after.

And with a contract value of £180 million, they're serious about quality.

Your submission should reflect that.

Highlight how you deliver value beyond cost.

Evidence always trumps promises

If I were evaluating bids, I'd be looking for proof.

How have you supported similar organisations in the past?

Have you got testimonials or case studies?

Real-world examples speak volumes.

I'd include:

  • Specific case studies with measurable outcomes
  • Client testimonials
  • Examples of proactive risk management
  • Data on claims resolution times

Don't overlook risk management

Insurance isn't just about reacting to incidents.

It's about preventing them in the first place.

Sanctuary Housing needs a partner who can help them foresee potential issues.

Show how you can support them in reducing risks and managing claims effectively.

Consistency over the whole term

Five years is a long time.

Add in the potential extension, and you're looking at eight years.

Consistency becomes crucial.

How will you maintain service levels throughout?

Whether it's staffing, technology or processes, I'd detail how you'll keep standards high.

One thing I'd keep reminding myself

This isn't just about policies.

It's about people.

The residents living in Sanctuary Housing's properties depend on the protection you provide.

Ask yourself: "How does my service make their lives safer and more secure?"

Common mistakes

Avoid submissions that:

  • Focus solely on price without highlighting value
  • Lack evidence of past success
  • Ignore the importance of risk management
  • Fail to address service consistency over the contract term
  • Overlook the specific needs of Sanctuary Housing
  • Don't demonstrate an understanding of the complex risk landscape

My Final Thoughts

Sanctuary Housing Association isn't just buying insurance.

They're buying peace of mind.

With a contract value of £180 million and a potential term of eight years, they're looking for a partner they can trust.

Quality and value for money are at the forefront.

Ensure your written submission reflects this, as it will carry significant weight in their evaluation.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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