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  3. NHFM Insurance Brokerage

NHFM Insurance Brokerage

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't just broker insurance. Be their strategic partner.

When I read this tender, it's clear that Northumbria Healthcare Facilities Management isn't just looking for someone to source insurance.

They're looking for a partner who understands their organisation and can offer strategic insights into risk management.

This isn't just about finding the cheapest policy.

It's about ensuring comprehensive coverage that aligns with their operational needs.

The contract covers the provision of insurance brokerage services, including sourcing third-party insurance cover, for a term starting on 22 December 2026 and running until 21 December 2029, with the possibility of extending to 21 December 2031.

Pay attention to what they say

The buyer has set a contract value at £250,000.

That tells me they're serious about getting value beyond just the premiums.

They'll likely be evaluating your ability to demonstrate cost-effectiveness in the services you provide.

"Value for money" is a phrase I'd expect to see in their evaluation criteria.

This means offering more than just a good price on insurance policies.

They'll be looking for evidence of how you can help them manage their risks, reduce their liabilities and ultimately save money in the long term.

Think about what a healthcare facility worries about

Northumbria Healthcare Facilities Management will have unique concerns compared to other organisations.

Healthcare environments are complex and carry specific risks.

I'd consider what keeps their risk managers awake at night.

  • Compliance with healthcare regulations
  • Protection against liability claims
  • Business continuity in the face of a crisis
  • Data protection and cyber risks

Address these worries head-on in your response.

Show them you understand their world.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver an excellent service.

Very few proved it.

If you have evidence, use it.

  • Case studies from similar healthcare clients
  • Testimonials from satisfied customers
  • Statistics showing reductions in claims or cost savings
  • Certifications or awards for service excellence

Concrete evidence will make your submission stand out.

Think long-term, not just short-term

This isn't just a three-year contract.

With the potential extension, you're looking at a five-year relationship.

That changes the game.

I'd be showing how my service will remain consistent and valuable over the entire term.

Think about:

  • How you'll adapt to changes in the healthcare sector
  • What processes you have in place to review and adjust coverage annually
  • Your approach to maintaining strong communication and reporting

Sustainability and adaptability are key.

Show how you'll make life easier for NHFM

Every contract creates work for the client.

The best brokers reduce that workload.

If I were writing this tender, I'd be explaining how my management processes make life easier for their team.

  • Streamlined communication channels
  • Regular updates and reports
  • Proactive risk assessments and recommendations
  • A dedicated account manager for consistent support

Make it clear that you're there to support and simplify their insurance management.

Remember, it's about the people

One thing I'd keep reminding myself is that behind every insurance policy, there are real people who could be affected by it.

From the healthcare staff to the patients, your work impacts lives.

I'd ask myself, "How does my service protect and benefit the people at NHFM?"

That human element is what I'd weave into every answer.

Common mistakes

Avoid submissions that:

  • Focus solely on price without addressing value
  • Lack specific examples relevant to healthcare
  • Offer generic risk management without understanding healthcare nuances
  • Fail to demonstrate a commitment to long-term partnership
  • Overlook the importance of clear and proactive communication
  • Neglect the potential for contract extension and its implications

My Final Thoughts

Northumbria Healthcare Facilities Management is looking for a partner who can not only broker insurance but also add strategic value to their operations.

This contract, valued at £250,000 over three years with a possible extension to five, isn't just about numbers.

With a strong emphasis on getting value for money, your written submission carries significant weight.

Focus on value, partnership and understanding their unique environment.

That's what will make your bid stand out.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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