Invitation to Tender for Tailored Learning Delivery 2026-29

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated August 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Tailored learning isn't just about courses

If you read the documents carefully, you'll see this contract isn't just about delivering learning opportunities.

It's about engaging with learners in a way that aligns with Herefordshire Council's priorities.

This means your response needs to go beyond just listing courses. Think about how you can tailor learning to meet the needs of priority groups within Herefordshire.

The contract covers non-accredited learning delivery aimed at improving adult skills and employability. It’s a chance to make a real difference in the community.

Think about the people you're serving

Remember, the end users here are adults looking to improve their skills and employability.

These individuals might face various challenges or barriers to learning.

If I were evaluating bids, I'd be looking for evidence that you understand these challenges and have strategies to engage effectively with these learners.

It's about showing empathy and a real commitment to making a difference.

Don't just focus on the content

Yes, the content of your learning programmes is important.

But what matters more is how you're going to deliver it.

Are you using innovative methods to engage learners? How will you ensure accessibility?

I'd want to know about the methods and tools you'll use to make learning interactive and inclusive.

Evidence always beats promises

It's easy to say you'll deliver excellent learning programmes.

But can you prove it?

If you have previous success stories or case studies, now’s the time to include them.

  • Share learner testimonials
  • Provide data on past successes
  • Include references or endorsements from previous partners
  • Highlight any awards or recognitions

Evidence of past success will make your bid stand out.

Pay attention to what they say

Herefordshire Council is clear that this contract aligns with their priorities.

This isn't about generic training programmes.

They want tailored solutions that address specific local needs and priorities.

Focus on how your proposal aligns with these priorities. Show that you understand what the council is trying to achieve.

How you'll manage the whole contract term

Consistency is key in any contract.

The council will want to see how you plan to maintain standards over the full term.

Think about:

  • How you'll manage staff absence
  • Strategies for continuous improvement
  • Regular performance reviews and feedback loops
  • Ensuring quality across all delivery locations

It's not just about starting well. It’s about maintaining quality throughout.

Don't underestimate learner engagement

Engaging learners isn't just about getting them through the door.

It's about keeping them motivated and ensuring they complete their learning journey.

If I were writing this tender, I'd detail how I plan to keep learners engaged from start to finish.

Consider how you’ll support learners who might be struggling or at risk of dropping out.

One thing I'd keep reminding myself

This contract is about making a real impact in Herefordshire.

Every response should be measured against one question: "How does this improve adult skills and employability in the local community?"

Remember, the ultimate goal is to create opportunities and open doors for learners.

Common mistakes

Avoid submissions that:

  • Lack evidence of past success or impact
  • Focus solely on content without detailing delivery methods
  • Fail to align with Herefordshire Council’s stated priorities
  • Overlook the importance of learner engagement and retention
  • Don't offer strategies for managing the contract over its full term
  • Ignore the specific needs of priority groups within the community

My Final Thoughts

Herefordshire Council is looking for more than just a provider of courses. They want a partner who can engage learners and tailor learning to meet local priorities.

The contract value is £424,371 for the period 2026-29. This is a significant investment in the community.

The emphasis on tailored, non-accredited learning suggests a focus on quality and impact, rather than just ticking boxes.

Weight your submission towards demonstrating your understanding of local needs and how your tailored approach will make a real difference.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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