ITT - External Strategic Advisor to the Digital Services Portfolio Board - UID 319
A practical guide to understanding what Historic England really wants and how to craft a compelling response.
Think about the true role of an advisor
At first glance, this might seem like a straightforward consultancy role.
But it's not just about advising.
Historic England is looking for someone who can transform their Digital Services Portfolio Board's (DSPB) approach to AI.
Your role is to bring fresh perspectives and challenge the status quo.
The contract covers bringing external perspectives and insights into AI trends and possibilities for the DSPB. It's about inspiration and constructive challenge, all within the framework of their Terms of Reference.
It's not just about AI
Yes, AI is central to this tender.
But the buyer is seeking more than just technical knowledge.
They want inspiration.
They want someone who can translate AI trends into actionable insights that align with their strategic objectives.
If I were evaluating bids, I'd look for a deep understanding of AI, but also how it can be practically applied within the context of Historic England's mission.
Remember the people behind the board
The DSPB isn't just a faceless entity.
It's made up of individuals who have their own concerns and aspirations.
Think about what they might worry about — the pace of technological change, the risk of investing in the wrong AI solutions, the need to stay relevant in a digital age.
Address these concerns in your submission.
Show empathy and understanding of their position.
Don't get lost in technical jargon
It's easy to fall into the trap of overloading your submission with technical terms.
But remember, clarity is key.
Historic England needs someone who can communicate complex AI concepts in an accessible way.
If I were writing this tender, I'd focus on clear, straightforward language that demystifies AI and its potential impact.
Pay attention to what they say
The notice is clear that "constructive challenge" is vital.
This isn't just about agreeing with the board's current direction.
They want someone who can provide a critical eye and suggest improvements.
This means demonstrating how you've constructively challenged similar organisations in the past and the outcomes of that challenge.
Evidence always beats promises
Promises are easy to make.
But evidence is what convinces.
Showcase your past successes in similar roles.
- Case studies of previous advisory roles
- Testimonials from past clients
- Quantifiable outcomes from your advice
- Examples of AI initiatives you've influenced
This is what will set your bid apart.
Think about the whole term
This contract isn't short-term.
It's a commitment from November 2026 to March 2029, with the possibility to extend to March 2030.
Consistency is crucial.
Historic England will want assurance that your advisory services will remain relevant and impactful over time.
I'd be detailing how I plan to stay updated on AI trends and ensure ongoing value throughout the contract duration.
One thing I'd keep reminding myself
Historic England's mission is about preserving and promoting England's heritage.
Any AI insights or advice you provide must align with this mission.
I'd keep asking myself, "How does this AI trend or application support their overarching goals?"
Use this question to test every piece of advice or insight you plan to offer.
Common mistakes
Avoid submissions that:
- Focus solely on technical AI details without context
- Lack evidence of past advisory successes
- Use overly complex language and jargon
- Ignore the strategic objectives of Historic England
- Fail to demonstrate understanding of the DSPB's concerns
- Do not address how advice will remain relevant over time
- Overlook the importance of aligning AI insights with heritage preservation
My Final Thoughts
Historic England isn't just looking for an AI expert.
They're looking for a partner in their digital journey.
The contract value is £40,000 over several years, which means every insight you provide must be impactful and relevant. The extension option to 2030 highlights how important it is to demonstrate long-term value.
With quality advice being key, focus on how your insights can transform their approach to digital services.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
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Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.