Mental Health Support for Asylum Seekers and Displaced People under 35 years

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Not just mental health support

The biggest clue in this tender isn't just the mental health support.

It's about rebuilding lives.

This isn't merely about offering counselling or therapy sessions.

The London Borough of Croydon is looking for a service that helps asylum seekers and displaced people under 35 rebuild their lives, improve wellbeing and integrate into the community.

That's a much broader remit.

The contract covers culturally appropriate, person-centred and outcome-focused services.

Collaboration with statutory services and community organisations is key.

Think about the people, not just the process

When you're crafting your response, keep in mind who you're helping.

These are asylum seekers and displaced people who have faced trauma and upheaval.

Your response should reflect an understanding of their unique challenges.

Most bidders will focus on the logistics of service delivery.

If I were writing this tender, I'd focus on empathy and understanding.

Talk about how you tailor your support to meet the diverse cultural and individual needs of the people you're serving.

Outcomes over activities

This tender isn't just about delivering services.

It's about achieving outcomes.

The Council wants to see how your service will lead to improved wellbeing, increased independence and successful integration.

Don't get bogged down in detailing every activity you plan to offer.

Instead, focus on the impact those activities will have.

How will you measure success?

What difference will your service make in the lives of these young people?

Collaboration is key

The notice mentions collaboration several times.

This isn't just about what you can do alone.

They want to see how you'll work with statutory services, voluntary and community organisations and other stakeholders.

Think about what partnerships you can leverage.

If I were evaluating bids, I'd want to see examples of past collaborations and how they've benefited the end users.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that everyone promises to deliver great results.

Few provide the evidence to back it up.

If you have data or case studies from previous work, use them.

  • Demonstrate successful outcomes from similar projects
  • Show how collaboration led to improved results
  • Provide testimonials from partners or service users
  • Share any awards or recognitions that highlight your success

Consistency over the term

This contract runs for 12 months, with an option to extend to 24 months.

London Borough of Croydon will want to know how you plan to maintain service quality and consistency throughout.

Think about staffing, training and how you'll handle challenges like staff turnover or increased demand.

I'd want to see robust plans for maintaining standards and continuity of service.

Pay attention to what they say

The buyer is clear about their priorities.

They emphasise culturally appropriate and person-centred services.

They want outcomes that support integration and independence.

Your bid should reflect these priorities.

Don't just repeat their words — show how your approach actively aligns with their vision.

One thing I'd keep reminding myself

This isn't just about winning a contract.

It's about making a real difference in people's lives.

Asylum seekers and displaced individuals face immense challenges.

Every part of your response should be guided by one question: "How will this help someone rebuild their life in a new community?"

Common mistakes

Avoid submissions that:

  • Focus solely on mental health services without addressing broader integration
  • Overpromise without providing evidence
  • Ignore the need for cultural appropriateness
  • Underestimate the importance of collaboration
  • Fail to outline clear outcomes and measures of success
  • Neglect to address service consistency over the contract term

My Final Thoughts

This tender is about more than providing mental health support.

It's about helping young asylum seekers and displaced people rebuild their lives and integrate into their communities.

The contract is valued at £0, but the real value lies in the impact you can make.

With a potential term of up to two years, the Council wants a partner who can deliver quality and consistency throughout.

Remember, quality matters here.

Focus on outcomes, collaboration and evidence.

That's what will set your bid apart.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

Ready to decide whether this contract is worth bidding?

View the opportunity on Bid Trawler and access everything you need to make an informed decision, including the full tender information, direct access to the tender documents, the current supplier, who's winning similar contracts, who else may be bidding, buyer intelligence, our exclusive Inside View, your personalised Winnability Score and an AI-powered contract review.

View the Full Contract & Exclusive Inside View on Bid Trawler →
About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

More live contract guides

See all guides