Provision of an Alcohol and Drug Prevention, Early Intervention and Recovery Support Service

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

It's not just about services; it's about transformation

When North Ayrshire Council talks about this contract, they aren't just thinking about the services.

They're thinking about transforming lives.

That's the biggest insight here.

Yes, they want prevention, early intervention and recovery support.

But what they really want is a partner who can help improve the health and well-being of their community.

The contract is for a period of three years, with a potential extension of up to two years, depending on performance and funding.

Don't just focus on treatment. Think about prevention.

Many bidders will focus on the treatment aspect.

But prevention is equally important.

North Ayrshire Council is looking for proactive strategies to prevent substance misuse before it starts.

I'd focus on how to educate and engage the community.

How to provide the tools and resources needed to prevent drug and alcohol misuse in the first place.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver an excellent service.

Very few proved it.

If I were writing this tender, I'd make sure to include evidence of successful programmes.

Case studies, testimonials and statistics showing past successes in similar services are invaluable.

Pay attention to what they say

The Council is clear about their priorities.

They want a service that offers prevention, early intervention and recovery.

And they've set the contract value at £2,200,000.

That means they're expecting a lot for their investment.

I'd make sure every part of my submission aligns with these priorities.

Remember who you're trying to convince

The people evaluating your bid are looking for a partner they can trust.

A partner who understands the community.

One who can deliver consistent, high-quality services over the contract period.

I'd focus on building that trust through every word of my submission.

Think about the people you're helping

It's easy to get caught up in the technicalities.

But at the heart of this contract are real people in need of support.

I'd keep reminding myself of this throughout the writing process.

Every service, every intervention is about making a difference in someone's life.

Consistency over the whole term

One of the biggest challenges in service delivery is maintaining quality over time.

This contract could extend to five years.

I'd want to show how I'll ensure service consistency, even when faced with staff changes or other challenges.

How will you manage staff turnover?

What's your plan for continuous service improvement?

Show how you'll make life easier for the Council

Every contract creates work for the client.

The best contractors reduce that workload.

If I were writing this tender, I'd be explaining how my management processes make life easier for the Council officers.

Common mistakes

Avoid submissions that:

  • Overlook the importance of prevention strategies
  • Fail to provide evidence of past success
  • Neglect the community aspect of the service
  • Ignore the potential five-year term
  • Lack a clear plan for maintaining service quality
  • Don't address staff training and retention
  • Fail to align with the Council's stated priorities

My Final Thoughts

This tender is about more than just delivering a service.

It's about being a partner in transforming lives.

With a contract value of £2,200,000 and a potential duration of up to five years, North Ayrshire Council is looking for a provider who can deliver consistent, high-quality services.

The emphasis on prevention, early intervention and recovery means your written submission must be strong.

The quality of your proposal could make all the difference.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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