Provision of Service Standard Contract: Contract for Insurance Advisory Services

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

It's more than just insurance advice

When I look at this tender, I see Merseyside Waste Disposal Authority isn't just seeking insurance advisers.

They want partners who understand waste management's complexities and risks.

This contract isn't just about providing generic insurance advice.

It's about ensuring their transition to new waste management services is smooth and secure.

The MWDA is splitting its procurement into two contracts: one for the Materials Recovery Facility (MRF) and another for Household Waste Centres, Waste Transfer Stations and Haulage (HWH).

Your bid needs to reflect this dual focus.

Think about the stakeholders involved

It's not just MWDA you'll be working with.

Think about the stakeholders involved in waste management.

Local councils, environmental agencies and the public all have a vested interest in these services.

They expect seamless operation and minimal disruption.

If I were evaluating bids, I'd want to know how you plan to manage these relationships.

How will your advice ensure the smooth operation of the MRF and HWH contracts?

Don't just promise expertise. Prove it.

Every bidder will claim they have the expertise.

That won't set you apart.

What will make a difference is evidence.

Evidence always beats promises.

Think about providing:

  • Case studies from previous waste management advisory roles
  • Testimonials from similar clients
  • Data showing successful risk management outcomes
  • Awards or recognitions in the insurance advisory sector

Pay attention to what they say

The MWDA makes it clear that the procurement of their new waste management service is crucial.

This isn't just about finding insurance.

It's about supporting a critical transition in their operations.

They've set the contract value at £100,000 over five years, which shows they're serious about getting the right advice.

Quality advice is clearly their priority.

How will you ensure continuity over five years?

A five-year term (with a possible extension) means maintaining service quality over the long haul.

I'd be thinking about:

  • How you will handle staff changes or absences
  • What processes you have to ensure consistent advice
  • How you'll adapt your strategies as the waste management contracts evolve

Consistency is challenging, but it's what the MWDA will value.

Show how you'll make life easier for MWDA

Every contract creates work for the client.

The best advisers reduce that workload.

If I were writing this tender, I'd be explaining how my processes make life easier for MWDA.

How will you streamline their insurance needs?

How will you anticipate potential issues before they become problems?

Risk management isn't just about insurance

This is a crucial point.

Yes, insurance is about managing risk.

But in this context, risk management is broader.

It's about foreseeing operational risks in waste management and advising how to mitigate them.

Think about environmental compliance, public health concerns and operational disruptions.

One thing I'd keep reminding myself

Throughout your bid, remember this isn't just about insurance.

It's about supporting a significant operational change for MWDA.

Ask yourself, "How does my advice support the MWDA's transition to new waste management contracts?"

That's the question to test every part of your submission against.

Common mistakes

Avoid submissions that:

  • Focus solely on insurance products without addressing broader risk management
  • Ignore the specific context of waste management services
  • Fail to demonstrate evidence of past successes
  • Overlook the importance of stakeholder engagement
  • Neglect long-term service continuity
  • Assume standard solutions fit all scenarios
  • Underestimate the complexity of environmental and operational risks
  • Provide generic advice without tailoring it to MWDA's needs

My Final Thoughts

In this tender, the MWDA is looking for more than just insurance advisers.

They're seeking partners to guide them through a critical transition in their waste management services.

With a £100,000 contract value over five years, they've signalled their emphasis on quality advice.

Remember, the focus is on supporting their operational change, not just providing insurance.

Quality is the priority.

That's what your written submission should reflect.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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