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  3. Sheen Lane Centre & Teddington Pool PSDS Refurbishments

Sheen Lane Centre & Teddington Pool PSDS Refurbishments

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

It's not just refurbishment. It's decarbonisation.

This tender is about more than just upgrading facilities.

The London Borough of Richmond upon Thames is looking for a partner who can help them achieve their decarbonisation goals at two key sites: Sheen Lane Centre and Teddington Pool.

If your response focuses solely on renovation mechanics, you'll blend in with every other bidder.

The project covers a wide range of refurbishment works, all aimed at reducing carbon emissions and improving energy efficiency.

That’s what they’re really buying.

Think about the community impact

These aren't just buildings.

They're community hubs.

The Sheen Lane Centre and Teddington Pool are vital to the local community's daily life.

If I were evaluating bids, I'd be looking for a contractor who understands the importance of minimising disruption.

I'd want to know how you'll keep these facilities operational during the works, ensuring the community can continue using them.

Don't underestimate the word 'decarbonisation'

This isn't only about refurbishing old buildings.

It's about meeting environmental targets.

The Borough will be focused on sustainable solutions that significantly reduce carbon footprints.

I'd make sure to highlight your experience with green technologies, energy-efficient systems and sustainable materials.

Remember, evidence always beats promises.

Pay attention to what they say

The buyer is explicit about their priorities.

They’re not just looking for the lowest price.

They want value for money and quality solutions.

Your written submission must demonstrate both technical capability and a commitment to quality.

Quality is likely a major factor in their decision-making, so don't skimp on this.

Show how you'll manage the project from start to finish

Effective project management is crucial.

I'd explain your approach to planning, coordination and execution.

How will you handle site logistics, resource allocation and timelines?

The Borough will want assurance that you can deliver on time and within budget.

They'll also want to see how you'll deal with any unforeseen issues that arise during the contract period.

Evidence over promises

When it comes to proving your capability, evidence always carries more weight than promises.

Consider including these types of evidence in your submission:

  • Case studies of past decarbonisation projects
  • Testimonials from satisfied clients
  • Data on energy savings achieved in previous works
  • Certifications or awards in sustainability

Remember, the users come first

It's easy to get wrapped up in technical details.

But remember who you're doing this for.

The community and the everyday users of the Sheen Lane Centre and Teddington Pool.

Everything you propose needs to enhance their experience.

I'd keep reminding myself of this throughout the submission process.

Consistency is key over the whole term

This project spans two years, and consistency is vital.

You'll need to prove how you'll maintain high standards throughout the contract.

Consider your plans for handling staff absences, training on new technologies and regular performance reviews.

Consistency will be one of the hardest things to deliver, and the Borough will be acutely aware of this.

Common mistakes

Avoid submissions that:

  • Focus solely on construction without addressing decarbonisation
  • Fail to demonstrate experience in sustainable projects
  • Overlook the impact on community users
  • Lack evidence of past success
  • Ignore the importance of project management
  • Provide generic responses without site-specific details
  • Underestimate the importance of maintaining service during works
  • Assume the lowest price will win

My Final Thoughts

Ultimately, this tender isn't just about refurbishment.

It's about transforming the Sheen Lane Centre and Teddington Pool into more sustainable, community-friendly spaces.

With a value of £5,600,000 over two years, quality and sustainability will be paramount.

The buyer will be looking for a partner who can deliver both, with a strong emphasis on the written submission.

It's not just about meeting requirements.

It's about exceeding expectations.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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