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  3. Trunk Road Litter Picking

Trunk Road Litter Picking

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

This tender isn't just about litter

When you see "Trunk Road Litter Picking," it's easy to think this contract is just about keeping roads clean.

But what Test Valley Borough Council is really buying is safety and reliability on their roads.

Yes, you're clearing verges, laybys and slip roads.

But every piece of litter you pick up reduces risk for drivers and maintains the road's appearance and usability.

That's what I'd focus on.

Think about what drivers worry about

Drivers on trunk roads have specific concerns.

They want clear, unobstructed roads.

They worry about litter causing hazards or damaging their vehicles.

If I were writing this bid, I'd address those worries head-on.

Show how your team will ensure roads are safe and clear, even under challenging conditions.

Don't just promise. Prove it.

Every bidder will say they'll do a great job.

But evidence always beats promises.

If you've done similar work before, share specific results.

Use examples like:

  • Percentage of litter reduced on previous contracts
  • Client testimonials or references
  • Any awards or recognitions for safety or cleanliness

That's what will set you apart.

Pay attention to what they say

Test Valley Borough Council isn't just looking for someone to pick up litter.

They mention "optional ad-hoc related activities."

This tells me they're looking for flexibility and responsiveness.

I'd make sure to include how you can adapt to these additional tasks, and how you plan to integrate them smoothly into your operations.

Consistency over the whole term

A contract running from February 2027 to March 2031 (with possible extension to 2034) means long-term reliability is key.

How will you maintain quality over several years?

Consider aspects like:

  • Staff training and retention
  • Regular performance reviews
  • Processes for handling staff absence or turnover

That's where many bidders fall short. Don't let it be you.

Show how you'll make life easier for the Council

A good contractor doesn't just meet expectations; they exceed them.

Think about how your work can reduce the Council's workload.

Whether it's through efficient reporting, seamless communication or proactive problem-solving, explain how you make managing this contract easy for them.

Remember the environment

Litter picking isn't just about cleanliness; it's about environmental responsibility.

Demonstrate your understanding of environmental issues and how your methods contribute positively.

Whether it's through recycling initiatives or reducing carbon footprint, show your commitment to sustainability.

One thing I'd keep reminding myself

Every piece of litter is a potential hazard.

Every clean stretch of road is a safer journey for someone.

When writing your submission, keep the end users in mind—drivers, passengers and the local community.

Ask yourself, "How does this decision make the roads safer and cleaner for them?"

Common mistakes

Avoid submissions that:

  • Focus solely on the mechanical task of picking up litter
  • Ignore the importance of safety and risk reduction
  • Fail to provide concrete evidence of past success
  • Overlook the need for flexibility in handling ad-hoc activities
  • Neglect the long-term aspects of staffing and quality control
  • Ignore environmental considerations
  • Assume the lowest price will win without considering quality

My Final Thoughts

Test Valley Borough Council is looking for more than just a litter-picking service.

They're seeking a partner who understands the bigger picture—safety, reliability and environmental responsibility.

With a contract valued at £280,000 running for several years, quality must be your focus.

The buyer will be weighing quality heavily, so your written submission can make all the difference.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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