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Work and Health Related Services

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

2 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

This isn't just about healthcare

When you're thinking about this framework, don't just think about healthcare services.

Think about integration.

The NHS Birmingham and Solihull Integrated Care Board is looking for partners who can seamlessly connect work and health services.

It's no longer enough to provide clinical healthcare.

They want a holistic approach to supporting employment and health in the West Midlands.

The framework covers multiple lots across Birmingham, Solihull and the Black Country, focusing on work and health support services for various public sector bodies.

Getting on the framework is the first win

Remember, this is a framework agreement.

Winning a place on the framework doesn't guarantee work.

But it's your foot in the door.

You'll be competing in a mini-competition to earn that place.

Once you're on it, the actual contracts (call-offs) will be awarded later, based on specific needs and further competition.

Pay attention to what they say

The buyer's language gives clues.

They're clear that this framework is about providing "streamlined and timely access" to services.

This means speed and efficiency are key.

They're not just interested in your ability to deliver services; they want to know how quickly you can respond to emerging needs.

Think about the people you're helping

The end users are at the heart of this framework.

These are people in the West Midlands who need support to integrate work and health.

Your response should show empathy and understanding of their challenges.

How will your services make a difference in their lives?

Evidence always beats promises

If I were evaluating bids, I'd want to see hard evidence.

Don't just say you'll deliver excellent services.

Prove it with:

  • Past performance data from similar projects
  • Testimonials from previous clients
  • Case studies demonstrating successful outcomes
  • Details of your team’s qualifications and experience
  • Certificates or accreditations relevant to the services

Lot strategy matters

With lots spread across Birmingham, Solihull and the Black Country, you need a clear strategy.

Only bid for the lots where you can genuinely deliver.

Overreaching might spread your resources too thin.

Focus on where you have the strongest capability and presence.

Show how you'll manage consistency

This framework runs for four years.

Consistency is vital.

I'd want to see how you'll maintain service quality over the entire term.

Address issues like staff turnover, training and maintaining standards across different lots.

Don't underestimate the Neurodiversity Pathway

The Neurodiversity Pathway is a distinct part of this framework.

It's not just an add-on.

It's a priority.

Consider how your services will cater specifically to the needs of neurodiverse individuals.

My Final Thoughts

At its core, this framework is about integration, speed and responsiveness.

The NHS Birmingham and Solihull Integrated Care Board wants partners who can connect work and health services seamlessly.

The framework is valued at £32,398,000 over four years, with no extension option.

The estimated core value is £36,000,000 million, but individual suppliers might not see more than £5,000,000.

Quality in your written submission will be crucial, as the framework doesn't promise volume or value of work.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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