AI and Metadata Tooling

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated August 2026

A practical guide to understanding what HMRC really wants and how to build a winning response.

Think about what HMRC is really buying

This isn't just about metadata or AI.

HMRC is looking for a transformative tool that integrates and enhances their data management, governance and operational delivery.

They're not just seeking a technical solution. They're looking for a partner who can help them become a truly data-driven organisation.

The contract covers the supply of a tool that connects data, systems, business processes, risks, controls, policies, organisational structures and customer journeys into one integrated environment. It's a chance to go beyond traditional data cataloguing and metadata management.

Don't just focus on the technology

Yes, technology is important.

But what HMRC will really value is how well you understand their strategic objectives and how your solution can support them.

Most bidders will talk about the technical features of their tool.

But I'd want to see how those features translate into real benefits for HMRC's operations.

How does your solution enhance governance and assurance? How does it support transformation and operational delivery? That's what I'd be asking.

Pay attention to what they say

HMRC emphasises the need for a tool that supports "understanding of how HMRC operates as a data-driven organisation".

They're clear about wanting an AI-enabled capability that moves beyond traditional models.

This means they're looking for something innovative. Something that can adapt and evolve with their needs.

I'd make sure my response shows not only that my tool meets their current needs but also how it can grow and improve over time.

Remember the people behind the data

It's easy to get lost in the technicalities.

But at the end of the day, this tool is for people.

It’s for the officers who'll use it daily. For the stakeholders who'll rely on its outputs.

I'd focus on how my solution makes their lives easier. How it simplifies processes, improves access to information and enhances decision-making.

Evidence always beats promises

One thing I learned in the public sector is that claims without evidence carry little weight.

If you have a track record of delivering similar solutions, highlight it.

  • Case studies showing successful implementation
  • Testimonials from satisfied clients
  • Data demonstrating improved outcomes
  • Awards or recognitions for innovation
  • Proven scalability and adaptability

That's the kind of evidence that makes a difference.

Think about the long term

This isn't a short-term fix.

HMRC is looking for a solution that supports them now and in the future.

I'd want to demonstrate how my tool will remain relevant and valuable throughout the contract term.

What support and updates will you provide? How will you ensure it keeps pace with technological advancements and HMRC's evolving needs?

Show how you'll make life easier for HMRC

Every new tool creates work for the client.

The best solutions reduce it.

I'd explain how my implementation and support processes make the transition smooth and minimise disruption.

How does your tool integrate with existing systems? How do you ensure a seamless handover from the current on-premise solution?

One thing I'd keep reminding myself

HMRC is looking for a partner, not just a product.

I'd ask myself, "How does my solution help HMRC achieve its strategic objectives?"

Every part of my response would be framed with that in mind.

Common mistakes

Avoid submissions that:

  • Focus solely on technical specifications without linking to HMRC's strategic goals
  • Lack evidence of successful implementation in similar environments
  • Overlook the importance of integration with existing systems
  • Fail to address long-term support and adaptability
  • Ignore the human element and user experience
  • Underestimate the need for a seamless transition from the current solution
  • Do not demonstrate understanding of HMRC's data-driven aspirations
  • Promise innovation without tangible plans or examples

My Final Thoughts

HMRC is seeking a partner to aid in their transition to a more data-driven organisation.

The contract value of £3,858,800 reflects the importance of this transformation.

Quality will weigh heavily in the decision-making process.

Your written submission should highlight how your solution integrates with their objectives and supports their journey.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

Ready to decide whether this contract is worth bidding?

View the opportunity on Bid Trawler and access everything you need to make an informed decision, including the full tender information, direct access to the tender documents, the current supplier, who's winning similar contracts, who else may be bidding, buyer intelligence, our exclusive Inside View, your personalised Winnability Score and an AI-powered contract review.

View the Full Contract & Exclusive Inside View on Bid Trawler →
About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

More live contract guides

See all guides