AI for Good
A practical guide to understanding what the University of Liverpool really wants and how to build a winning response.
Think beyond technology
When you hear "AI for Good," it's tempting to dive straight into the technology.
But that's not what this programme is really about.
The University of Liverpool wants a partner to empower early-stage entrepreneurs to use AI to tackle regional issues.
It's about societal impact.
If I were evaluating bids, I'd be looking for how you connect AI with real-world benefits for the Liverpool City Region.
The contract covers designing and delivering a six-month programme for at least ten entrepreneurs, helping them adopt AI responsibly.
Remember the end users
The entrepreneurs are your end users here.
They're pre-registered, pre-trading or trading for less than two years.
They'll need support, guidance and practical tools.
Think about what they worry about.
How will they integrate AI into their business models?
What challenges do they face in adopting new technologies?
Your response should show empathy and understanding of these challenges.
Don't just list features
Many bidders will focus on the technical features of their AI solutions.
That's the easy part.
But it won't set you apart.
Instead, emphasise how your programme will make AI accessible and beneficial to these entrepreneurs.
- Will you offer workshops or one-on-one sessions?
- How will you tailor your support to different business stages?
- Can you provide examples of previous programmes or success stories?
Evidence always beats promises.
Show how you'll align with strategic priorities
The Liverpool City Region Combined Authority has strategic priorities.
Your programme must align with these.
If I were writing this tender, I'd make sure to reference these priorities directly.
How will your programme contribute to the regional economy or social wellbeing?
Can you demonstrate an understanding of local challenges?
Pay attention to what they say
The University and the Combined Authority are clear about their goals.
They want to see responsible AI adoption that addresses regional challenges.
They're not just looking for tech solutions.
They're looking for partners who understand the broader impact of AI.
Your submission should reflect this.
Consider the long-term impact
This isn't just a six-month engagement.
The University wants lasting change.
How will you ensure the programme's impact extends beyond its duration?
Think about follow-up support, ongoing mentorship or community building.
I'd focus on creating a sustainable model that continues to benefit the entrepreneurs and the region.
Don't underestimate collaboration
You're not working alone here.
The programme involves collaboration with the University and the Combined Authority.
How will you work with these partners?
What will your communication look like?
I'd want to see a clear plan for regular updates, meetings and joint activities.
Evidence of past success
One thing I noticed when I worked in the public sector was that everyone promises success.
But few can prove it.
If you have evidence of past programme successes, use it.
- Testimonials from past participants
- Measurable outcomes from previous initiatives
- Case studies that show real impact
These are powerful.
Common mistakes
Avoid submissions that:
- Focus solely on AI technology without addressing societal impact
- Lack understanding of the Liverpool City Region's strategic priorities
- Fail to demonstrate past success in similar programmes
- Neglect the needs and challenges of early-stage entrepreneurs
- Don't outline a clear plan for collaboration with partners
- Overpromise without evidence to back it up
- Forget to address long-term sustainability
- Ignore the importance of local context and challenges
My Final Thoughts
The University of Liverpool isn't just buying a programme.
They're investing in the future of local entrepreneurs and the region.
The contract value is £90,000, so every pound must demonstrate value.
A six-month term means the quality of your programme is crucial.
If I were bidding, I'd focus on how my submission shows understanding of local needs, provides evidence of success and aligns with strategic goals.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
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Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.