Care at Home and Night Service

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

8 minute read  •  Updated August 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't just deliver care. Deliver empowerment.

Oldham Metropolitan Borough Council isn't just looking for a provider to deliver care services.

They're looking for a partner who can empower individuals in their own homes.

This isn't about ticking boxes for care tasks.

It's about enhancing the quality of life for Oldham's residents and respecting their diverse backgrounds.

The contract covers the provision of Care at Home Service and Night Service within Oldham's boundaries.

A significant part of this service is about being proactive, person-centred and culturally sensitive.

Think about the diverse communities

Oldham's population is diverse, with many residents from Black, Asian, and Minority Ethnic communities.

If I were writing this tender, I’d make sure to highlight how my team understands and respects these cultural differences.

I'd want to see evidence of cultural awareness training for staff.

And examples of how your service has successfully adapted to meet diverse needs in the past.

Remember the focus on wellbeing

This service isn't just about addressing social care needs.

The Council wants to see a focus on broader wellbeing.

Think about how your care plans can promote independence and choice.

Consider including activities or programmes that enhance social connections and mental wellbeing.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver excellent services.

Very few proved it.

If you have evidence, use it:

  • Testimonials from service users, especially from diverse backgrounds
  • Case studies showing improved quality of life
  • Statistics on service satisfaction and retention rates
  • Examples of innovative approaches to care

Standards over the whole term

Consistency is key.

The Council will need reassurance that your high standards won't slip over time.

Think about staffing.

How will you manage absences or staff turnover?

I'd want to see a robust plan for recruitment, training and retention.

And regular performance reviews to ensure continuous improvement.

Pay attention to what they say

The tender mentions "person-centred" care, this is an area where many bidders will simply restate the requirement.

If I were evaluating bids, I'd be looking for:

  • Specific examples of how you've delivered person-centred care
  • How you ensure each care plan is tailored to the individual's needs
  • The mechanisms you have in place to adjust care as needs change

Show how you'll make life easier for the Council

Every contract creates work for the client.

The best providers reduce that workload.

Explain how your management processes will make life easier for the Council.

Think about reporting, communication, and how you'll handle any issues proactively.

One thing I'd keep reminding myself

The people you're caring for aren't just service users.

They're individuals with their own stories, needs and preferences.

Every answer in your submission should reflect that understanding.

How will your service make a positive difference in their lives?

Common mistakes

Avoid submissions that:

  • Focus solely on the tasks without addressing individual wellbeing
  • Lack evidence of cultural competence
  • Overlook the importance of staff training and retention
  • Fail to provide specific examples of person-centred care
  • Ignore the need for proactive management and communication

My Final Thoughts

This isn't just a care service.

It's about empowering the residents of Oldham to live independently and with dignity.

The Council is investing £122,900,000 in this contract, showing the significance they place on quality care.

The emphasis on cultural sensitivity and person-centred care means your written submission should carry substantial weight.

Focus on the real outcomes your service can deliver.

That's the key to standing out.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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