Community and Maternity Champions Services for RBKC & WCC
A practical guide to understanding what the buyer really wants and how to build a winning response.
Start with the real purpose
When you're looking at this tender, don't just see the words "Community and Maternity Champions."
See what they're actually trying to achieve.
It's about improving health and wellbeing across communities.
And reducing inequalities through local resident volunteers.
That's what Westminster City Council is buying.
The contract covers the Earl’s Court Community Champions service and Maternity Champions services for the Royal Borough of Kensington and Chelsea and Westminster City Council. It's a re-procurement, running initially from 31 March 2027 to 31 March 2029, with the potential to extend to 31 March 2032.
Think about the people behind the services
Imagine the end users.
Not just the volunteers, but the families, friends and neighbours they’re supporting.
These are people facing poverty, health inequalities and other local issues.
Your response needs to show you understand them.
And how your approach helps them.
Remember the buyer's priorities
This isn't just about delivering services.
It's about working alongside statutory and voluntary sector services.
The buyer wants a partner who can integrate into the emerging West and North London Integrated Care System’s Bi-Borough Place Based Partnership.
That's more than just running activities.
It's about being part of a bigger picture.
Evidence always beats promises
If I were evaluating bids, I'd be looking for evidence.
Not just promises.
How have you successfully recruited and trained volunteers before?
What outcomes have you achieved in similar roles?
Show them:
- Success stories from previous projects
- Volunteer retention rates
- Examples of community engagement
- Feedback from past service users
Pay attention to what they say
The buyer has been clear.
They want a service that improves health and wellbeing.
That reduces health inequalities.
Your proposal should focus on these outcomes.
They're not just looking for someone to run events and classes.
They're looking for someone who can connect communities and drive change.
Show how you'll make life easier for the Councils
Every contract should aim to reduce work for the client.
So, how will you streamline processes?
How will your management structure support the councils' goals?
If I were writing this tender, I'd explain how my approach aligns with the councils' statutory responsibilities.
Don't underestimate the value of local knowledge
Community Champions are local resident volunteers.
They know their communities.
They understand the challenges.
Make sure your proposal highlights how you'll leverage this local knowledge.
And how it will inform your service delivery.
Maintain standards over the long term
This isn't a short-term project.
Consistency is key.
I'd want to see exactly how you plan to sustain volunteer recruitment and training over the contract term.
What happens when a volunteer leaves?
Who steps in during emergencies or unexpected absences?
One thing I'd keep reminding myself
The people are at the heart of this procurement.
Families, expectant mothers, community members.
Every element of your response should consider their needs.
Ask yourself, "Does this improve health and wellbeing?"
That's the question I'd use to test every answer.
Common mistakes
Avoid submissions that:
- Overlook the importance of community integration
- Promise outcomes without evidence
- Focus solely on activities rather than results
- Ignore statutory responsibilities and public health obligations
- Underestimate the need for consistent volunteer engagement
- Fail to address the broader partnerships and integrated systems
- Assume a one-size-fits-all approach to community needs
My Final Thoughts
This tender is about trust and integration. Westminster City Council is looking for a partner who can bring communities together to improve health and wellbeing. With a contract value of £1,091,450, this is a significant opportunity to make a real difference.
The focus on quality and integration means your written submission carries a lot of weight. Make sure you emphasise the outcomes over the activities and demonstrate how you'll maintain standards throughout the term.
Thanks for reading.
I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.
P.S. Got a question?
If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.
Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.
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Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.