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  3. RRE-01284 - For the provision of a Digitally Enabled Children & Young People’s Mental Health Service (South Staffordshire)

RRE-01284 - For the provision of a Digitally Enabled Children & Young People’s Mental Health Service (South Staffordshire)

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Think beyond technology

This tender isn't just about digital tools.

It's about improving mental health outcomes for children and young people in South Staffordshire.

The Midlands Partnership Foundation Trust is looking for a partner who can deliver effective therapeutic interventions.

Yes, the tools are digital.

But the focus is on the real-world impact these tools will have on the mental health of young people and their families.

The contract covers the delivery of evidence-based interventions via digital platforms, aligned with NICE guidance and the NHSE CYP Access and Waiting Times Standard.

Remember who you're trying to help

Children and young people are at the heart of this contract.

It's easy to get caught up in the technology.

But what really matters is how these tools support young people's mental health journeys.

If I were evaluating bids, I'd be looking for a strong understanding of the target population and their unique challenges.

How will your digital tools make a difference in their lives?

Outcomes over activities

The Trust isn't just buying a digital service.

They're buying improved outcomes for children and young people.

Promises about the latest technology won't cut it.

I'd want to see clear evidence of how your solution delivers measurable improvements in mental health.

Think about the outcomes that matter to the Trust and how you can evidence your impact.

Pay attention to what they say

The tender documents are clear.

The service must align with NICE guidance and meet the NHSE CYP Access and Waiting Times Standard.

These aren't just bureaucratic requirements.

They're key to delivering a service that meets the Trust's expectations.

I'd build my submission around demonstrating compliance with these standards and how they'll be integrated into your service delivery.

Evidence always beats promises

One thing I noticed when I worked in the public sector was that almost every bidder claimed to deliver excellent results.

Very few proved it.

If you have evidence from previous projects, make sure you use it.

Consider:

  • Case studies showing improved mental health outcomes
  • Testimonials from young people or their carers
  • Data demonstrating reduced waiting times
  • Compliance with NICE guidelines in past projects
  • Feedback from previous collaborations with healthcare trusts

This isn't just about digital platforms

While digital tools are central to this contract, they're a means to an end.

The end is improved mental health for children and young people.

The Trust will be looking for a partner who understands this and can articulate how their digital solutions will achieve these outcomes.

How you make life easier for the Trust

Every contract creates work for the client.

The best partners reduce that workload.

If I were writing this tender, I'd be explaining how my digital tools integrate seamlessly with existing systems.

I'd show how my service simplifies reporting into The Mental Health Services Data Set.

Holding standards over the whole term

This contract runs for 1080 days.

Consistency is crucial.

I'd want to see a plan for maintaining high standards throughout the term.

Consider how you'll handle:

  • Continuous updates to digital tools
  • Staff training and support
  • Monitoring and evaluation of service impact
  • Adapting to changes in NICE or NHSE standards

Common mistakes

Avoid submissions that:

  • Focus too heavily on technology without linking to outcomes
  • Lack evidence of past success in similar projects
  • Ignore the importance of NICE and NHSE standards
  • Fail to demonstrate understanding of the target population
  • Overpromise on capabilities without a clear delivery plan
  • Neglect the importance of data integration and reporting
  • Assume that digital tools alone will solve complex mental health issues
  • Forget to address continuity and consistency over the contract duration

My Final Thoughts

Ultimately, this tender is about improving the mental health of young people in South Staffordshire.

The Midlands Partnership Foundation Trust is looking for a partner, not just a provider.

A partner who understands the importance of aligning digital tools with NICE guidelines and NHSE standards.

The contract runs for 1080 days, a substantial period to make a real difference.

The focus on quality and outcomes means that the written submission will carry significant weight.

Align your response with the Trust's priorities, and you'll be on the right track.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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