Ocean Lab Principal Contractor

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated September 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

The biggest clue isn't just about construction

When you look at this tender, it's easy to see it as a straightforward construction project.

But if I were evaluating bids, I'd be thinking about the National Maritime Museum's vision.

They want an environment that inspires experiment and discovery.

It's not just about building walls or installing AV booths.

It's about creating a space that embodies flexibility and sustainability.

The project involves adapting an existing gallery into a new learning and exhibition space, using materials that allow for future reconfiguration.

Think about what a museum needs

This isn't a typical building project.

The end users are museum visitors, educators and exhibition teams.

They'll need a space that can handle a variety of displays and learning activities.

So, the design needs to be both flexible and durable.

Your proposal should reflect an understanding of how museum spaces work.

Think about traffic flow, changing exhibits and the practical needs of staff and visitors.

Pay attention to what they say

The language of the tender is quite telling.

The emphasis is on a "flexible and sustainable material palette".

They're not just looking for any contractor.

They're looking for one who can deliver a space that can evolve over time.

This means thinking long-term.

How will your choice of materials and construction techniques support future adaptations?

Don't just promise flexibility. Prove it.

Every bidder will talk about flexibility.

But what will set you apart is evidence.

Have you worked on similar projects before?

Do you have case studies or testimonials that show your ability to deliver adaptable spaces?

Here are a few types of evidence I'd look for:

  • Previous projects in museum or exhibition environments
  • Demonstrations of material reuse and adaptation
  • Client testimonials endorsing your problem-solving skills
  • Photographs or plans showing flexible space utilisation

Remember the importance of aesthetics

The design language "inspired by the aesthetic of a contemporary encouraging experiment and discovery" isn't just fluff.

It's a clear directive.

The space needs to inspire.

So, think about how your construction choices contribute to the overall look and feel.

Lighting, finishes and even wall surfaces should all align with this vision.

Show how you'll make life easier for the museum team

Construction can be disruptive.

The best contractors minimise this disruption.

If I were writing this tender, I'd explain how my team manages construction with minimal impact on museum operations.

Consider detailing your approach to project management, communication and scheduling.

Show that you're proactive and responsive.

Don't overlook the technical details

There's a lot of technical work involved here.

From AV integration to exhibition-quality wall surfaces.

Your submission needs to show that you're on top of these requirements.

Make it clear how you'll deliver high-quality technical solutions.

Holding the standard over the whole term

Consistency is key.

The project runs from November 2026 to April 2027.

That's five months of maintaining high standards.

I'd want to know how you plan to manage staffing, quality control and project milestones.

Consider how you'll handle unexpected issues like staff absences or supply chain disruptions.

One thing I'd keep reminding myself

At the heart of this project are the people who'll use the space.

Educators, students and visitors.

Their experience is what this tender is really about.

So, ask yourself: does every part of my proposal enhance their experience in some way?

Common mistakes

Avoid submissions that:

  • Focus solely on construction without addressing user experience
  • Ignore the importance of flexibility and sustainability
  • Lack evidence of past success in similar environments
  • Overlook the aesthetic requirements of the space
  • Fail to demonstrate a clear project management approach
  • Don't consider the museum's operational needs during construction

My Final Thoughts

The National Maritime Museum isn't just looking for a builder.

They're looking for a partner to bring their vision to life.

The £100,000 project is about creating a space that adapts and inspires.

With a focus on quality, it's clear that your written submission should carry significant weight.

Evidence of flexibility, user-centric design and a commitment to sustainability will be key.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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