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Programme Management Platform

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

Don't focus on the platform. Focus on the programme.

Yes, this is about a Programme Management Platform.

But Cheshire West and Chester Council isn't just looking for software.

They're looking for a solution that supports their "Trees for Climate" programme.

A cloud-hosted tool that isn't just functional, but transformative.

The contract covers a platform that helps manage and track tree planting initiatives, with the flexibility to extend from 2029 to 2031.

Think about what "Trees for Climate" really means

Tree planting isn't just about putting trees in the ground.

It's about environmental impact, community engagement and tracking progress over time.

Your response should reflect an understanding of these broad objectives.

If I were evaluating bids, I'd want to see how the platform integrates with existing environmental data, supports community involvement and provides insights into the programme's effectiveness.

Pay attention to what they say

The Council is clear about their priorities.

They're investing £400,000 in a platform that must work seamlessly.

That means reliability, user-friendliness and robust support services.

They want a partner who understands their goals, not just a provider who ticks technical boxes.

Remember who you're trying to convince

Your audience isn't just IT professionals.

Think about the programme managers, environmental officers and community stakeholders.

They'll all have a say in how well your platform meets their needs.

I'd show how the platform makes their lives easier, from simple data entry to generating complex reports.

Don't promise. Prove it.

Evidence always beats promises.

When I worked in the public sector, I noticed that the most convincing bids were the ones that backed up their claims.

I'd include:

  • Case studies of similar projects
  • Testimonials from satisfied clients
  • Performance metrics from existing platforms
  • Clear examples of user-friendly interfaces

Keep standards high throughout the contract

A strong start is important, but consistency is key.

How will you ensure the platform remains up-to-date with changing technology and programme needs?

I'd want to see plans for regular updates, user feedback sessions and proactive problem-solving.

Show how you manage change

This programme runs until 2029, with a potential extension to 2031.

That’s a long time in technology terms.

The Council will want reassurance that your platform can evolve over time.

I'd outline a roadmap for future development and how you'll handle any necessary changes or upgrades.

Think local, act global

This is about trees in Cheshire, but the impact is wider.

Consider how the platform can contribute to global environmental goals.

How does it help the Council meet national targets?

Linking your platform's capabilities to broader climate objectives could set you apart.

Common mistakes

Avoid submissions that:

  • Focus solely on technical specs without linking to programme outcomes
  • Overlook the importance of community engagement
  • Ignore the need for ongoing updates and support
  • Fail to provide evidence of past successes
  • Underestimate the significance of user experience
  • Neglect to show understanding of the "Trees for Climate" objectives
  • Over-promise without tangible proof

My Final Thoughts

Cheshire West and Chester Council isn't just buying software.

They're investing in a tool to drive their environmental goals forward.

With a value of £400,000 over a three-year term, extendable to five, the emphasis will be on quality and long-term impact.

If the quality of your proposal can match the significance of their vision, you'll stand a strong chance.

Quality often weighs heavily in these decisions, so your written submission needs to reflect that.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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