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  3. Regional Cleaning Services

Regional Cleaning Services

Kim Frater, founder of Bid Trawler
Written by Kim Frater
Former Public Sector Buyer • Founder of Bid Trawler • 40+ years' public sector experience
"I believe public procurement shouldn't be complicated. Every guide I write explains the process in plain English so you can bid with confidence."

3 minute read  •  Updated October 2026

A practical guide to understanding what the buyer really wants and how to build a winning response.

This isn't just about cleaning

Let's get one thing straight.

Devon and Cornwall Police aren't just looking for someone to clean their buildings.

They're looking for a partner. Someone to maintain a safe, clean environment across multiple police forces and a fire service.

That's a big responsibility.

The contract covers cleaning for Avon & Somerset, Devon & Cornwall, Dorset, Gloucestershire and Wiltshire Police Forces, as well as the Devon & Somerset Fire & Rescue Service. The scale and variety are immense.

If you focus solely on cleaning tasks, you'll sound like every other bidder.

Instead, think about the operational outcomes. The police force needs continuity, reliability and trust.

That's what they're really buying.

Think about the people behind the uniforms

When you're writing your response, keep in mind who you're really serving.

Yes, you're cleaning police stations and fire stations.

But every one of those spaces exists for one reason.

To support the officers and staff who keep the public safe.

Think about the officers coming in after a long shift, the staff working behind the scenes and the public visiting these centres.

How will your services make their lives easier? How will you ensure they have a clean, safe environment to work in?

That's what I'd focus on.

Pay attention to what they say

The buyer is clear about their priorities.

They've set a significant contract value of £55 million over seven years, which tells you they expect high standards and commitment.

While I haven't seen the quality questions, I'd expect themes around your ability to deliver consistent, high-quality services.

If I were evaluating bids, I'd be looking for evidence of strong management systems, a reliable supply chain and your methods for ensuring staff reliability.

They value quality.

That's what you'll need to emphasise.

Reliability over everything

Every cleaning company can scrub and polish.

But can they guarantee reliability?

The police and fire services can't afford disruptions. They need confidence that their cleaning partner will deliver consistently, day in and day out.

I'd want to see exactly what happens when someone calls in sick. What's your plan for unplanned absences? How do you ensure there's no drop in service quality?

Your response needs to demonstrate robust plans for continuity and resilience.

Evidence always beats promises

This is where many bidders fall short.

Everyone claims they can deliver a top-notch service. Few prove it.

If I were writing this tender, I'd back up my claims with solid evidence. Think about:

  • Testimonials from similar clients
  • Case studies showing how you've overcome challenges
  • Data on service uptime and staff retention
  • Any relevant accreditations or awards
  • Examples of how you've managed large contracts before

Show them you don't just promise excellence. You deliver it.

Managing a complex estate

This contract spans five police forces and a fire service.

That's a lot of ground to cover.

Think about how you will manage the logistics. How will you ensure consistency across such a diverse estate?

If I were in your shoes, I'd detail my approach to regional management. How will you handle the logistics? How do you plan to maintain high standards across all locations?

Your operational plan needs to be watertight.

One thing I'd keep reminding myself

It's about the people.

The officers, the staff, the public.

Every decision you make in this contract should come back to them.

Will this make their environment cleaner and safer? Will it make their lives easier?

If the answer is yes, you're on the right track.

Common mistakes

Avoid submissions that:

  • Focus too much on cleaning tasks, ignoring broader operational outcomes
  • Lack evidence of past performance and reliability
  • Fail to address how you'll manage a multi-site, multi-service contract
  • Overlook the importance of continuity and resilience in staffing
  • Don't demonstrate understanding of the specific needs of police and fire services
  • Ignore the buyer's stated emphasis on quality
  • Present generic plans without tailoring them to this contract's scale and scope

My Final Thoughts

This contract is more than just a cleaning job.

It's about building trust and delivering reliability across a vast and varied estate.

With a substantial value of £55 million over seven years, the stakes are high. The buyer needs assurance that you can deliver quality services consistently.

Remember, quality will likely carry significant weight in the evaluation. Your written submission should reflect that.

Thanks for reading.

I hope this guide has helped make public procurement feel a little less daunting. If it has, then it's done its job.

Kim
Founder, Bid Trawler

P.S. Got a question?

If you've got a question about anything you've read, or you're stuck on a tender, just send me an email.

Whether it's a quick question or you simply need pointing in the right direction, I'm always happy to help if I can.

kim@bidtrawler.com

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About our "How to Win This Contract" guides

Our guides are written using publicly available procurement information, including contract notices and published tender documents where available. They are designed to help suppliers understand the buyer's likely priorities and think more strategically about their approach. They are not based on any bidder's confidential submission, bespoke bid strategy or non-public procurement information.

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